On March 2nd of 2013, Scheels opened a new 100,000 square foot Scheels at Viking Plaza in Cedar Falls, IA.

The store originally opened in 1977 in the Blackhawk Mall. In 1999, Scheels relocated to the College Square Mall in Cedar Falls. In 2013 the Cedar Falls community will be able to enjoy a shopping experience like no other, once the 100,000 square foot location opens.

Unlike a typical sporting goods store or department store, the new Cedar Falls Scheels will be a collection of entertainment venues, as well as women’s, men’s, youth, specialty, and sport and game shops. Brand-name concept shops by Nike, adidas, Under Armour, Columbia, and The North Face will keep you active in any season. Each shop will be staffed with experts who are passionate about their sports.

The new Cedar Falls Scheels will feature boutiques ranging from technical running gear and the latest fashion sportswear to spectacular hunting and fishing shops. The sport shoe, hiking boot, and casual footwear selection will be the largest in the area with everything from toddlers to serious climbers, and selections ranging from beach sandals to fashion boots for women. For passionate local sports fans, the Cedar Falls store will have the largest selection of clothing, caps, flags, and hats to cheer on your favorite local college and professional teams. Outdoor enthusiasts will experience world-class shops including golf, bike, ski, paddle, and sport and game shops. The gun and hunting shops house the largest retail selection of guns in the region, ranging from everyday shooters to collectible guns.

Greeting you at the new store is Gramma Ginna's Coffee and Fudge shop: A perfect place to relax, recharge, or find a delicious gift for friends and family. Gramma Ginna's serves 24 flavors of fresh homemade fudge, Bavarian Roasted Almonds, and Starbucks® coffee.

Special attractions will include a Big Buck Hunter simulator and a 5 sport simulator with sports including basketball, soccer, hockey, baseball and football, where customers can test their skills. There will also be a “try before you buy” archery range and golf simulator at the new Cedar Falls Scheels. You will also find our expert bow technicians at the range and they will take care of your bow tuning needs. Many more amenities make this shopping adventure unlike anything the retail customer has ever experienced.

Scheels offers a complete Service Shop with services ranging from bike repairs and skate sharpening to ski/board waxing and racquet stringing. Each Scheels store has an in-house service technician team to get your gear ready for the season. Our Barnett-certified technicians have received the best bike mechanic training in the industry, and are ready to use their skills to keep your wheels on the road. Several shops feature Scheels Outfitters products. Since its conception in 1902, Scheels Outfitters, a premium brand of Scheels, has outfitted the outdoors enthusiast with everything from camping equipment to hunting clothing. Designed for field experts, by Scheels Experts, Scheels Outfitters is a premium brand that is exclusive to Scheels.

Cedar Falls Scheels will employ more than 150 associates when the expanded location opens in 2013. Scheels is an employee-owned company and provides the best training in retail for its career associates. Our people make us special and Scheels associates are among the highest paid in retail, with outstanding benefits. Scheels also gives back to the local communities. In 2010, Scheels gave back more than 10% of its profits to local charities and local non-profit organizations.

Scheels is a 24-store operation with stores in 10 states including North Dakota, Illinois, Iowa, Minnesota, South Dakota, Montana, Wisconsin, Nebraska, Nevada, and Utah. The store that opened in 2008 in the Reno/Sparks, Nevada market is the World’s Largest All Sports Store. Frederick A. Scheel founded Scheels as a general merchandise and hardware store. Steve D. Scheel, the great grandson of Scheels' founder, is Scheels' CEO, and Steve M. Scheel, the great-great grandson of Scheels' founder, is the president and oversees the daily operations of over 5,000 associates.