Fargo has been the home for SCHEELS since it opened its first downtown store in 1930 when Fred M. Scheel bought Swanson Hardware. This purchase made SCHEELS a multi-state company with stores in Moorhead, Minnesota and Fargo, North Dakota. Throughout the years, SCHEELS has expanded to various locations throughout the Fargo community. However, on July 1, 2006, SCHEELS opened its 196,000 square foot shopping experience on 45th Street in Fargo, just north of Interstate 94.
This state of the art store showcases North Dakota's largest selection of sports, sportswear, and footwear under one roof. The focal point of Fargo SCHEELS is the "SCHEELS Wheel". This 45-foot, 12-car, 1953 park-style Ferris wheel was completely refurbished for SCHEELS by Eli Bridge Company. It features a colorful light display and an all-new cable drive system that runs with the touch of a joystick.
Unlike a typical sporting goods store or department store, Fargo SCHEELS is a collection of entertainment venues, as well as women's, men's, youth, specialty, and sport and game shops. Brand-name concept shops by Nike, adidas, Columbia, Under Armour and The North Face feature the best sport apparel products. Each shop is staffed with experts who are focused on their passions.
Special attractions include two masonry murals on the outside of the building, one that portrays the hunting and fishing passions of the North Dakotan outdoor enthusiast, and the other a memorial in honor of Roger Maris; a beautiful, custom-built Home Décor and Gift Lodge that features a unique collection of beautiful gifts, home décor, and artwork; a nostalgic shooting gallery; and a Laser Shot simulator to practice your aim for your next hunt. Gather in the Archery Shop and utilize the "try before you buy" archery shooting range, where expert associates are ready to fit you for a new bow or fine tune one you already own. Two 5 Sport simulators and a golf simulator challenge you in a variety of sports. The Walk of Presidents, custom embroidery shop, expanded bike and fitness shops, walk-thru aquarium, rollerball, and the North Dakota State University Sports Hall of Fame collection help to create a shopping adventure unlike anything you have ever experienced.
The Gramma Ginna's Restaurant and Fudge Shop, named after the Grandmother of Scheels' CEO Steve M. Scheel, serves gourmet soups and sandwiches, Starbucks® coffee, Gelato, Bavarian roasted almonds, and over 24 flavors of homemade fudge.
The SCHEELS in Fargo features boutiques ranging from technical running gear and the latest fashion sportswear to spectacular hunting and fishing shops. The athletic shoe, hiking boot, and casual footwear selection are largest in the Midwest with everything for toddlers to serious climbers, with selections ranging from beach sandals to fashion boots for women. Outdoor enthusiasts will experience world-class shops including golf, bike, ski, paddle, and sport and game shops. The gun and hunting shops have the largest retail selection of guns in the state of North Dakota, ranging from everyday shooters to collectible guns.
For passionate local sports fans, Fargo SCHEELS has the largest selection of clothing, cups, flags, and hats to cheer on your favorite local college, high school and professional teams.
SCHEELS offers a complete Service Shop. From bike repairs and skate sharpening to ski/board waxing and racquet stringing, each SCHEELS store has an in-house service technician team to get your gear ready for the season. Our Barnett-certified technicians have received the best bike mechanic training in the industry, and are ready to use their skills to keep your wheels on the road.
Several shops feature Scheels Outfitters products. Since its conception in 1902, Scheels Outfitters, a premium brand of SCHEELS, has outfitted the outdoors enthusiast with everything from camping equipment to hunting clothing. Designed for field experts, by SCHEELS Experts, Scheels Outfitters is a premium brand that is exclusive to SCHEELS.
SCHEELS' corporate headquarters is located adjacent to the store on the 14-acre site. The 60,000 square-foot facility includes SCHEELS marketing, corporate buying offices, information services, and a fixture manufacturing facility. An employee fitness center and an 11,000 square foot employee childcare center, which accommodates up to 65 children, are also included in the complex.
SCHEELS is an employee-owned company and provides the best training in retail for its career associates. Our people make us special and SCHEELS associates are among the highest paid in retail, with outstanding benefits. SCHEELS also gives back to the local communities, donating more than 10% of its profits to local charities and local non-profit organizations.
SCHEELS is a 25-store operation with stores in 10 states including North Dakota, Illinois, Iowa, Minnesota, South Dakota, Montana, Wisconsin, Nebraska, Nevada, and Utah. The store that opened in 2008 in the Reno/Sparks, Nevada market is the Worlds Largest All Sports Store. In 1902, Frederick A. Scheel founded SCHEELS as a general merchandise and hardware store in Sabin, Minnesota. Today, Steve D. Scheel, the great-grandson of SCHEELS' founder, is the company's Chairman of the Board, and great-great-grandson Steve M. Scheel is CEO. Bill Nelson serves as President and oversees SCHEELS daily operations of more than 6,000 associates.