Lincoln has been home to SCHEELS since April of 2000. 80,000 square feet of SCHEELS' retail shopping experience showcases the region's largest selection of sports, sportswear, and footwear under one roof. The central focus of the store is a beautiful Sequoia Redwood tree created by NatureMaker of California, located in the atrium, which gives a splendid eyeful for all of SCHEELS' visitors.
Unlike a typical sporting goods store or department store, the Lincoln SCHEELS is a collection of women's, men's, youth, specialty, and sport and game shops. Brand-name concept shops by Nike, adidas, Columbia, Under Armour and The North Face feature the best sport apparel products. Each shop is staffed with experts who are focused on their passions.
Special attractions include a "try before you buy" archery range, which allows our expert bow technicians to show you the latest in bow hunting technology.
The SCHEELS in Lincoln features boutiques ranging from technical running gear and the latest fashion sportswear to spectacular hunting and fishing shops. The athletic shoe, hiking boot, and casual footwear selection are the largest in the region with everything for toddlers to serious climbers, and selections ranging from beach sandals to fashion boots for women. Outdoor enthusiasts can experience world-class shops including golf, bike, ski, paddle and sport and game. The gun and hunting shop features the largest retail selection of guns in the region, ranging from everyday shooters, to collectible guns. To further fuel your experience, SCHEELS also offers Starbucks® coffee.
For passionate local sports fans, the Lincoln store has the largest selection of clothing, cups, flags, and hats to cheer on your favorite local college, high school and professional teams. This is your Husker's Headquarters!
SCHEELS offers a complete Service Shop. From bike repairs and skate sharpening to ski/board waxing and racquet stringing, each SCHEELS store has an in-house service technician team to get your gear ready for the season. Our Barnett-certified technicians have received the best bike mechanic training in the industry, and are ready to use their skills to keep your wheels on the road.
Several shops feature Scheels Outfitters products. Since its conception in 1902, Scheels Outfitters, a premium brand of SCHEELS, has outfitted the outdoors enthusiast with everything from camping equipment to hunting clothing. Designed for field experts, by SCHEELS Experts, Scheels Outfitters is a premium brand that is exclusive to SCHEELS.
SCHEELS is an employee-owned company and provides the best training in retail for its career associates. Our people make us special and SCHEELS associates are among the highest paid in retail, with outstanding benefits. SCHEELS also gives back to the local communities, donating more than 10% of its profits to local charities and local non-profit organizations.
SCHEELS is a 25-store operation with stores in 10 states including North Dakota, Illinois, Iowa, Minnesota, South Dakota, Montana, Wisconsin, Nebraska, Nevada, and Utah. The store that opened in 2008 in the Reno/Sparks, Nevada market is the Worlds Largest All Sports Store. In 1902, Frederick A. Scheel founded SCHEELS as a general merchandise and hardware store in Sabin, Minnesota. Today, Steve D. Scheel, the great-grandson of SCHEELS' founder, is the company's Chairman of the Board, and great-great-grandson Steve M. Scheel is CEO. Bill Nelson serves as President and oversees SCHEELS daily operations of more than 6,000 associates.