Village Pointe Shopping Center is home to the 177,000 square feet SCHEELS store that showcases Nebraska's largest selection of sports, sportswear, and footwear under one roof. Unlike a typical sporting goods store or department store, the Omaha SCHEELS is a collection of entertainment venues, as well as women's, men's, youth, specialty, and sport and game shops. Brand-name concept shops by Nike, adidas, Columbia, Under Armour and The North Face feature the best sport apparel products. Each shop is staffed with experts who are focused on their passions.
The focal point of the Omaha SCHEELS is the "SCHEELS Wheel". This 45-foot, 12-car, 1938 park-style Ferris wheel was completely refurbished for SCHEELS by Eli Bridge Company. It features a colorful light display and an all-new cable drive system that runs with the touch of a joystick. Omaha SCHEELS is the proud home of the first SCHEELS Wheel.
Special attractions at Omaha SCHEELS include a beautiful, custom-built lodge that features a Fudge and Coffee Shop which serves 24 flavors of fresh homemade fudge and Starbucks® coffee; and unique home décor, themed gifts, and art to give your home a one-of-a-kind look. A "try before you buy" archery range allows our expert bow technicians to show you the latest in bow hunting technology.
The SCHEELS in Omaha features boutiques ranging from technical running gear and the latest fashion sportswear to spectacular hunting and fishing shops. The athletic shoe, hiking boot, and casual footwear selection are the largest in Nebraska with everything for toddlers to serious climbers, and selections ranging from beach sandals to fashion boots for women. Outdoor enthusiasts can experience world-class shops including golf, bike, ski, paddle, and sport and game shops. The gun and hunting shops will have the largest retail selection of guns in the state of Nebraska, ranging from everyday shooters to collectible guns.
For passionate local sports fans, the Omaha store has the largest selection of clothing, cups, flags, and hats to cheer on your favorite local college, high school and professional teams.
SCHEELS offers a complete Service Shop. From bike repairs and skate sharpening to ski/board waxing and racquet stringing, each SCHEELS store has an in-house service technician team to get your gear ready for the season. Our Barnett-certified technicians have received the best bike mechanic training in the industry, and are ready to use their skills to keep your wheels on the road.
Several shops feature Scheels Outfitters products. Since its conception in 1902, Scheels Outfitters, a premium brand of SCHEELS, has outfitted the outdoors enthusiast with everything from camping equipment to hunting clothing. Designed for field experts, by SCHEELS Experts, Scheels Outfitters is a premium brand that is exclusive to SCHEELS.
SCHEELS is an employee-owned company and provides the best training in retail for its career associates. Our people make us special and SCHEELS associates are among the highest paid in retail, with outstanding benefits. SCHEELS also gives back to the local communities, donating more than 10% of its profits to local charities and local non-profit organizations.
SCHEELS is a 25-store operation with stores in 10 states including North Dakota, Illinois, Iowa, Minnesota, South Dakota, Montana, Wisconsin, Nebraska, Nevada, and Utah. The store that opened in 2008 in the Reno/Sparks, Nevada market is the Worlds Largest All Sports Store. In 1902, Frederick A. Scheel founded SCHEELS as a general merchandise and hardware store in Sabin, Minnesota. Today, Steve D. Scheel, the great-grandson of SCHEELS' founder, is the company's Chairman of the Board, and great-great-grandson Steve M. Scheel is CEO. Bill Nelson serves as President and oversees SCHEELS daily operations of more than 6,000 associates.