In September of 2008, SCHEELS opened its newest and largest shopping experience in Sparks, Nevada. This flagship store is located at the intersection of I-80 and Sparks Boulevard in Sparks, Nevada at the Legends at Sparks Marina.
Sparks' 295,000 square foot SCHEELS retail shopping experience showcases the world's largest selection of sports, sportswear, and footwear under one roof. Unlike a typical sporting goods store or department store, the new Sparks SCHEELS is a collection of entertainment venues, as well as women's, men's, youth, specialty, and sport and game shops. Brand-name concept shops by Nike, adidas, Columbia, Under Armour and The North Face feature the best sport apparel products. Each shop is staffed with experts who are focused on their passions.
Special attractions include eight life-like bronze sculptures; two 16,000 gallon aquariums full of brilliantly colored fish; a 35 foot tall, 800 square foot Wildlife Mountain; a 65-foot, 16-car operating Ferris Wheel; a Home Décor and Gift Lodge; a nostalgic shooting gallery, Roller Ball, a Buck Hunter simulator, and a 5 sport simulator with sports including basketball, soccer, baseball and football, where customers can test their skills. The Walk of Presidents and many more amenities makes this shopping adventure unlike anything the Reno-Sparks retail customer has ever experienced.
The Gramma Ginna's Restaurant and Fudge Shop, named after the Grandmother of SCHEELS' CEO Steve M. Scheel, serves gourmet soups and sandwiches, Starbucks® coffee, Gelato, Bavarian roasted almonds, and over 30 flavors of homemade fudge.
The SCHEELS in Reno-Sparks features boutiques ranging from technical running gear and the latest fashion sportswear to spectacular hunting and fishing shops. The athletic shoe, hiking boot, and casual footwear selection is the largest in Nevada with everything for toddlers to serious climbers, with selections ranging from sandals to fashion boots for women. Outdoor enthusiasts can experience world-class shops including golf, bike, ski, whitewater, and sport and game shops. The gun and hunting shops have the largest retail selection of guns in the state of Nevada, ranging from everyday shooters, to collectible guns.
For passionate local sports fans, the Reno-Sparks store has the largest selection of clothing, cups, flags, and hats to cheer on your favorite local college, high school and professional teams.
SCHEELS offers a complete Service Shop. From bike repairs and skate sharpening to ski/board waxing and racquet stringing, each SCHEELS store has an in-house service technician team to get your gear ready for the season. Our Barnett-certified technicians have received the best bike mechanic training in the industry, and are ready to use their skills to keep your wheels on the road.
Several shops feature Scheels Outfitters products. Since its conception in 1902, Scheels Outfitters, a premium brand of SCHEELS, has outfitted the outdoors enthusiast with everything from camping equipment to hunting clothing. Designed for field experts, by SCHEELS Experts, Scheels Outfitters is a premium brand that is exclusive to SCHEELS.
SCHEELS is an employee-owned company and provides the best training in retail for its career associates. Our people make us special and SCHEELS associates are among the highest paid in retail, with outstanding benefits. SCHEELS also gives back to the local communities, donating more than 10% of its profits to local charities and local non-profit organizations.
SCHEELS is a 25-store operation with stores in 10 states including North Dakota, Illinois, Iowa, Minnesota, South Dakota, Montana, Wisconsin, Nebraska, Nevada, and Utah. The store that opened in 2008 in the Reno/Sparks, Nevada market is the Worlds Largest All Sports Store. In 1902, Frederick A. Scheel founded SCHEELS as a general merchandise and hardware store in Sabin, Minnesota. Today, Steve D. Scheel, the great-grandson of SCHEELS' founder, is the company's Chairman of the Board, and great-great-grandson Steve M. Scheel is CEO. Bill Nelson serves as President and oversees SCHEELS daily operations of more than 6,000 associates.