Located on 41st and Western Avenue, SCHEELS entered Sioux Falls in 1977 and expanded in 2002, providing 100,000 square feet of retail shopping.
Sioux Falls' newest expansion, completed in May 2014, features a 200,000 square foot SCHEELS retail shopping experience. The store showcases South Dakota's largest selection of sports, sportswear, and footwear under one roof. Unlike a typical sporting goods store or department store, the expanded Sioux Falls SCHEELS has a collection of entertainment venues, as well as women's, men's, youth, specialty, and sport and game shops. Brand-name concept shops by Nike, adidas, Under Armour, Columbia, and The North Face will keep you active in any season. Each shop is staffed with experts who are passionate about their sports.
Special attractions include a 45 foot, 12 car operating Ferris Wheel, a shooting gallery, beautiful bronze statues, and simulators for everything from golf, to baseball, football, basketball, and hockey, where customers can test their skills. Gramma Ginna's, a deli and fudge shop, will serve gourmet soups and sandwiches, Starbucks® coffee, and 24 flavors of homemade fudge. Mini Bowling, Buck Hunter Simulators and many more amenities make this shopping adventure unlike anything the Sioux Falls retail customer has ever experienced.
The expanded SCHEELS in Sioux Falls features boutiques ranging from technical running gear and the latest fashion sportswear to spectacular hunting and fishing shops. The sport shoe, hiking boot, and casual footwear selection is the largest in South Dakota with everything for toddlers to serious climbers. Selections range from beach sandals to fashion boots for women. Outdoor enthusiasts can experience world-class shops including golf, bike, ski, whitewater, and sport and game shops. The gun and hunting shops have the largest retail selection of guns in the state of South Dakota, ranging from everyday shooters, to collectible guns valued at $20,000.
SCHEELS stores offer a complete Service Shop with services ranging from bike repairs and skate sharpening to ski/board waxing and racquet stringing. Each SCHEELS store has an in-house service technician team to get your gear ready for the season. Our Barnett-certified technicians have received the best bike mechanic training in the industry.
Several shops feature SCHEELS Outfitters products. Since its conception in 1902, SCHEELS Outfitters, a premium brand of SCHEELS, has outfitted the outdoors enthusiast with everything from camping equipment to hunting clothing. Designed for field experts, by SCHEELS Experts, SCHEELS Outfitters is a premium brand that is exclusive to SCHEELS.
Sioux Falls SCHEELS employs more than 300 associates. SCHEELS is an employee-owned company and provides the best training in retail for its career associates. Our people make the difference. SCHEELS associates are among the highest paid in retail, and receive outstanding benefits. SCHEELS also gives back to the local communities. In 2011, SCHEELS gave back more than 10% of its profits to local charities and local nonprofit organizations.
Three acres of potatoes were the seed for the first SCHEELS store in 1902. Frederick A. Scheel, a German immigrant, used the $300 he earned from that first harvest of potatoes as the down payment on the first SCHEELS, a small hardware and general merchandise store in Sabin, Minnesota. Over the years, SCHEELS opened in surrounding communities, including Fargo, North Dakota, where the Corporate Office is now located. Firmly planted in the hardware business, SCHEELS started adding a small selection of sporting goods to their stores in 1954. Customer interest grew, and more and more sports lines were added with athletic shoes and clothing being introduced in the SCHEELS' product mix in 1972.
SCHEELS is a 25-store operation with stores in 10 states including North Dakota, Iowa, Minnesota, South Dakota, Montana, Wisconsin, Nebraska, Nevada, Illinois, and Utah. The store that opened in 2008 in the Reno/Sparks, Nevada market is the World's Largest All Sports Store. Providing SCHEELS' customers with first-class customer service and the world's largest selection of sports, sportswear and footwear are the priorities throughout the organization.
Currently, Steve D. Scheel, the great grandson of SCHEELS' Founder Frederick A. Scheel, is SCHEELS CEO and oversees the company of over 5,000 associates. His Son, Steve M. Scheel, is the company's President and has been working for SCHEELS since 1989.