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Under Armour

Featured Under Armour


About Under Armour

Under Armour started with a simple plan to make a superior T-shirt, one that provided compression and wicked perspiration away from your skin rather than absorb it. The end goal: Create a shirt that works with your body to regulate temperature and enhance performance.

Since that initial plan, it has grown into a premier manufacturer of hoodies (including the ever-popular Big Logo hoodie), as well as T-shirts and other technical apparel, providing fitness comfort for men, women, and youth.

Scheels is proud to provide expert-level associates who are equipped to help you help you understand all aspects of UA technology and what’s engineered to best fit your specifications. Founded in 1996 by former University of Maryland football player Kevin Plank, UA is the originator of performance apparel – gear engineered to keep athletes cool, dry, and light throughout the course of a game, practice, or a workout. The technology behind their diverse product assortment is complex, but the program for reaping the benefits is simple: Wear HeatGear® when it's hot, ColdGear® when it's cold, and AllSeasonGear® between the extremes.

UA also offers a vast selection of shoes, featuring Micro G and Spine innovation made to cradle every detail of your foot while providing exceptional responsiveness.