About Bait & Lures

High-Performance Fishing Bait & Lures by Top Brands

Whether you’re looking to reel in a behemoth bass or a record-setting walleye, you need the right fishing baits. SCHEELS is your all-inclusive shop for name-brand fishing lures, including soft bait, hard bait and attractant bait. We’ve got pro fisherman-approved lures by Berkley, Scheels Outfitters, Rapala, VMC, Storm, Water Gremlin and much more. From tackle box staples like neon-colored spinner blades to lifelike baits that come packaged in attractant liquid, this broad variety includes your new go-to bait or lure.

We have premium lures constructed from high-quality balsa wood and brightly colored paint to attract both freshwater and saltwater species. Many of these lures come are fixed with extra hooks to ensure that every nibble becomes a catch. SCHEELS’ large selection of baits and lures also includes bait coolers, terminal tackle, spinner components, hooks and fishing kits to give you everything you need to target fish in any environment.