About Fishing

Reel it In: High-Performance Fishing Gear from SCHEELS

Load up for your next big fishing expedition with SCHEELS’ great selection of fishing gear. We’re experts when it comes to helping our customers find the right fishing supplies for their unique needs, including high-performance fishing rods, reels, lures, line, knives, tackle boxes, motors and so much more. SCHEELS has an expansive selection of gear for fly fishing and bow fishing, including our own exclusive line of fly boxes and accessories plus fly rods, reels and lures for pro and first-time fly fishermen.

The SCHEELS sporting goods store is jam-packed with top-of-the-line fishing rods for spinning, casting and trolling. Hand-picked rods by G. Loomis, Abu Garcia, St. Croix and more range from medium-heavy to ultra light to help you find the right blend of comfort and performance. Be sure to check out our line of SCHEELS rods for the perfect high-quality yet affordable fishing rod for you. We also carry specialty fishing supplies, like sonar GPS systems and locators, at