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Our Favorite Swimwear

We’re here to help you navigate the hottest trends to buy this season for a sizzling look at the beach or pool, so you feel confident and comfortable all summer long!
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New Locator Technology 2017

Learn from our Fishing Expert Craig Meier on what new technologies are available for 2017.
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Toys For The Lake

Warm weather has arrived, and we can’t wait to get on the water. Take a peek into how our weekends will be spent!
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Making your life more fun starts at SCHEELS. In this collection of unique toys, games, electronics and more, you’ll find inspiring, interesting and downright fun gifts for your loved ones (and maybe even a little something for yourself). It’s a great place to get ideas for birthdays, holidays and other important events. This collection of gifts, games and other fun products is also a great way to get motivated to reach your goals, whether you want to make your home more welcoming, focus on your fitness and nutrition or just enjoy some quality time with your family.


At SCHEELS, we’re big on games that help people get active while still having fun. You’ll find plenty of those in this collection, including outdoor games and gear for your game room. Those who love to play with the latest gadgets can check out our electronics, which includes everything from cameras and drones to activity trackers. In addition, there are plenty of toys for all ages to be found at SCHEELS, or you can stock up on unique plaques, pillows and other accessories for the home. If you’re looking to enrich your life and chase your passions, SCHEELS is a great place to get inspired.