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About Ice Fishing Lures

High-Quality, High-Tech Fishing Lures for Ice Fishing

Ice fishermen know that not every lure will do the trick during cold, mid-winter fishing expeditions. SCHEELS has a large selection of name-brand ice fishing lures, including ice fishing tackle, jig heads, jigging lures and jigging spoons, to keep your ice fishing tackle box well supplied with all the lures you need to reel in the season’s biggest catch. Shop ice fishing lures made by Berkley, Johnson and Kastmaster from the expansive ice fishing department at

We recommend using brightly colored Berkley lures if you’re working in low-visibility environments that are most common in cold and cloudy ice fishing conditions. Berkley offers a great selection of ice fishing bait from their Gulp! collection of lifelike jigging lures. Be sure to click on each type of lure to find out the best fish for that particular style and to learn more about which hooks work best for your particular selection.