Opening in Colorado September 30, 2017!  Learn More

Our Stores

SCHEELS is fun!


SCHEELS will open September 30, 2017

  • Located at Intersection of I-25 and Highway 34 in Johnstown, Colorado
  • 250,000 sq. feet of product choices and entertainment

The SCHEELS shopping experience is like no other.

  • 85 speciality shops featured under one roof
  • 65’ Ferris wheel inside the store for customer rides
  • 16,000 gallon aquarium filled with fish
  • Interactive games and simulators for the entire family
  • Cafe featuring delicious fudge, tasty treats, and Starbucks beverages
  • Service Shop with mechanic expertise ranging from bike repairs and skate sharpening to ski and snowboard waxing. Barnett Certified Technicians.

SCHEELS provides the best training for retail for its associates

  • Prioritizes resources for education and team building for all associates
  • SCHEELS associates are among the highest paid in retail
  • SCHEELS is a privately held, employee-owned company that remains an industry leader due to its empowered associates, leaders, and partners who think and make decisions for both their individual store and the entire company.

Specialty Shops

  • Adult Athletic
  • Air Rifles
  • Alpine Ski
  • Ammunition
  • Archery
  • Athletic Accessories
  • Baseball/Softball
  • Bikes & Bikes Accessories
  • Bike Clothing
  • Boy’s Clothing
  • Boy’s Footwear
  • Camping
  • Cold Weather Accessories
  • Cross Country Ski/Snowshoes
  • Cutlery
  • Exercise
  • Exercise Machines
  • Fan Club Accessories
  • Fashion Accessories
  • Fishing
  • Fly Fishing
  • Ginna’s Cafe
  • Girl’s Clothing
  • Girl's Footwear
  • Golf
  • Golf Clothing
  • Handguns
  • Home Decor
  • Hunting
  • Hunting Clothing
  • Hunting Footwear
  • Men’s Casual Footwear
  • Men’s College Clothing
  • Men’s Fashion
  • Men’s Outerwear
  • Men’s Sport Shoes
  • Men’s Sportswear
  • Men’s Swim
  • Muzzleloading
  • Paintball
  • Pro Licensed Clothing
  • Racquet Sports
  • Reloading
  • Rifles
  • Scopes & Optics
  • Shotguns
  • Skates
  • Soccer
  • Socks
  • Sport & Game
  • Snowboards
  • Snowmobile
  • Sunglasses
  • Swim Accessories
  • Watches/Timing
  • Watersports
  • Women’s Athletic
  • Women’s Casual Footwear
  • Women’s College Clothing
  • Women’s Fashion
  • Women’s Fashion Footwear
  • Women’s Outerwear
  • Women’s Sport Shoes
  • Women’s Sportswear
  • Women’s Swim
  • Work Clothing
  • Work Footwear
  • Youth Cold Weather
  • Youth Pro Licensed