About Lifetime

Play basketball at home like a pro with our collection of Lifetime Products recreational basketball equipment at SCHEELS. Lifetime Products was started in 1986 by a Utah dad who wanted to build a better basketball hoop for his kids. That’s when the trademarked Quick Adjust system was developed that allows home players to raise and lower the hoop with just a broom handle. Find that kind of innovation in products like Lifetime Products’ basketball rims with all-weather nylon hoops that are built for durability. We carry marking kits for home or rec center basketball courts, adjustable backboard brackets by Lifetime Products and sleeves for ground poles. Lifetime Products also makes a portable basketball system with the company’s trademarked Power Lift height adjustment handle and a shatter-proof back board. The sturdy roller base will allow you to easily move your basketball net from one location to another.