Lowrance HDS Live A New Level of Fishfinding

HDS is the perfect solution for anglers with unmatched fishfinding technology, navigation, and a real-time sonar.

New HDS Live All Lowrance
Lowrance HDS Live Locator Lowrance HDS Live Locator
Fisherman wearing SCHEELS Outfitters jacket
Fishing Apparel

From water-repellent fabrics to insect and sun protection, SCHEELS has you covered.
Fishing rods on a dock
Rods & Reels

Unmatched performance built to handle everything — even reeling in the big catch.

Rods Reels Combos
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Trolling Motors

Navigate any boat through the water with the toughest, most innovative technology.