{"@context":"https://schema.org/","@type":"Product","@id":"https://www.scheels.com/p/zeiss-sfl-12x50-binoculars/1085-525025-000-000/","name":"Zeiss SFL 12x50 Binoculars","image":["https://scheels.scene7.com/is/image/Scheels/74003500097"],"description":"ZEISS’ all-new SFL 50 binoculars are pushing back —hard — on the status quo.This premium optic will change the perception of what defi","sku":"74003500097","mpn":"74003500097","brand":{"@type":"Brand","name":"Zeiss"},"offers":{"@type":"Offer","url":"https://scheels.com/p/74003500097/","priceCurrency":"CAD","price":0,"itemCondition":"https://schema.org/NewCondition","availability":"https://schema.org/InStock"}}{"reviews":[{"id":7271990,"locale":"en_US","rating":5,"title":"Amazing Glass","text":"These binoculars are simply amazing! Easy to focus, crystal clear. Fit the hands well, compact.. home run!","textLength":106,"csFlag":false,"inappropriateFlag":false,"reviewedFlag":true,"autoModerated":true,"published":true,"incentivized":false,"upVotes":0,"downVotes":0,"orderId":"156531101","dimensions":[{"type":1,"dimensionId":3,"dimensionLabel":"Value","id":11,"code":"VAL05","label":null,"value":5},{"type":1,"dimensionId":4,"dimensionLabel":"Durability","id":16,"code":"DUR05","label":null,"value":5},{"type":1,"dimensionId":5,"dimensionLabel":"Quality","id":21,"code":"QUAL5","label":null,"value":5}],"responses":[],"tags":[],"media":{"photo":[],"video":[],"audio":[]},"user":{"nickName":null,"firstName":"Nathan","lastName":"Miller","emailAddress":"[email protected]","externalId":null,"city":null,"state":null,"country":null,"ageRange":null,"badge":null,"shopperProfiles":[]},"reviewedDate":"2025-10-02T18:43:27-04:00","purchaseDate":"2025-09-24T00:00:00-04:00","dateCreated":"2025-09-29T09:56:41-04:00","customData":[],"incentiveType":null,"campaign":null,"deviceFingerprint":null,"topics":[],"catalogItems":[{"sku":"1085-525025-000-000","title":"Zeiss SFL 12x50 Binoculars","url":"https://www.scheels.com/p/1085-525025-000-000","category":"optics-scopes-binoculars","reviewCount":2,"ratingCount":2,"averageRating":5,"ratingBreakdown":{"1":0,"2":0,"3":0,"4":0,"5":2},"active":true,"attributes":[]}]},{"id":6881187,"locale":"en_US","rating":5,"title":"Better than NL's","text":"Hands down the nicest pair of hunting binos I've ever used! 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It provides a 42 percent larger exit pupil than a 42mm binocular, delivering a super-bright image, even in low-light conditions.The entire ZEISS SFL line of binoculars features a lightweight yet rugged magnesium housing and an innovative SmartFocus concept for easy, fast and precise focusing. The hydrophobic LotuTec lens coating aggressively sheds water while also creating a barrier to repel dust, dirt and fingerprints. Ultimately, optical performance is the final test that defines premium-grade optics. FieldFlattener technology and aspherical lenses deliver edge-to-edge sharpness. With the Ultra- High-Definition (UHD) concept for maximum image detail and true-to-life color fidelity, the SFL 50 unlocks a world of vibrant detail and stunning clarity.<br><br>\n\nFeatures:\n\u003cul>\n\u003cli>Ultra-compact and lightweight design: The lightweight magnesium body, reduced lens diameters, and thinner lens elements, combined with minimized distance between lenses makes the SFL 50 up to 19% lighter and up to 17% shorter than competitors.\u003c/li>\n\u003cli>UHD Concept: Ultra-High Definition delivers maximum image details and color fidelity thanks to the optimized coatings and optical design &ndash; all from a state-of-the-art and truly compact design.\u003c/li>\n\u003cli>Wider Field Of View: than virtually any competitor. You&rsquo;ll track rapidly moving subjects better and with greater ease and accuracy.\u003c/li>\n\u003cli>SmartFocus: The ZEISS SmartFocus concept means that only 1.4 rotations of the focusing wheel takes you from up close to infinity quickly and precisely. Plus, there is no backlash or drift, so you retain a perfectly sharp image of your subject.\u003c/li>\n\u003c/ul>\n\nSpecifications:\n\u003cul>\n\u003cli>Objective Diameter: 50mm\u003c/li>\n\u003cli>Magnification: 12x\u003c/li>\n\u003cli>Exit Pupil Diameter: 4.2mm\u003c/li>\n\u003cli>Weight: 30.8 oz\u003c/li>\n\u003cli>FoV @ 1,000 Yards: 315 ft.\u003c/li>\n\u003cli>Length: 6.3 in\u003c/li>\n\u003cli>Close Focusing Distance: 1.8 m / 5.9 ft\u003c/li>\n\u003cli>Style#: 525025-000-000\u003c/li>\n\u003c/ul>\n"