SCHEELS Top Moments of 2020

As 2020 comes to a close, we wanted to share some of our favorite moments and memories from the year. Thank you to all of our customers and associates for bringing us moments of joy and happiness in 2020. 2021, here we come!

Our Amazing Customers

Yeehaw! Back in May, we opened our first store in Texas, also known as the world's largest sporting goods store! Everything's bigger in Texas. Thank you for the warm welcome!

Oh yeah, you betcha we opened Minnesota's largest sporting goods store! Our newest store opened in Eden Prairie, Minnesota in July this year. The Eden Prairie store shows Minnesota pride with statues like Paul Bunyan and Babe the Blue Ox, as well as animated statues of Minnesota sports legends Herb Brooks and John Randle. The store also features our signatuve Ferris wheel, a wildlife mountain, 16,000 gallon aquarium, synthetic ice rink and more!


Our four-legged friends are always 'pup'ular guests in our store! Here are some of the good boys and girls that visited us this year. Use #dogsofscheels on Instagram to show us your furry friends!

Our next store opening in Colorado Springs has seen quite the transformation in 2020! The SCHEELS plane has taken flight, fish have been released into the aquarium, and we can’t wait to open our doors in March, 2021. This will be our second store in the great state of Colorado! 

In 2020 we announced our newest store location; Missoula, Montana! This will be our 3rd store in Montana and we can’t wait to open in October, 2021.

The Wienermobile made an Appearance at SCHEELS in Moorhead, MN

Hot dog, hot dog! The Oscar Mayer Wienermobile stopped by our Moorhead SCHEELS store. To be frank, we still relish this moment.

Oscar Mayer Weinermobile

Whether you go for the big name brands or prefer boutique-like hidden gems, show off your #ScheelsStyle by using the hashtag or tagging @scheelsstyle on Instagram! Winter or summer, rain or shine, coffee shop or gameday, we love seeing your style and celebrating YOU!

Local K9 Celebrity Celebrated at SCHEELS in Fargo, ND

Our Fargo SCHEELS location spent a morning honoring Officer Cochran and K9 Officer Falco after their big win in America's Top Dog. Falco picked out some new treats and toys and we hooked him up with a SCHEELS bandanna. Congratulations Falco!

Fargo Police K9 Officer Falco

A World of Hearts

This spring, our communities spread joy during a time of uncertainty with #aworldofhearts. We loved this movement of unity and hope and enjoyed decorating our stores as well as seeing your heart photos in our post comments.

SCHEELS World of Hearts Sidewalk

Minot, ND SCHEELS Customer Palmer Filled His First Deer Tag

There are people who are passionate about hunting...and then there's Palmer. Whenever he visits Scheels, Palmer makes his way around learning about all the guns, bows, and anything else hunting related. He and his mom now spend all their date nights at Scheels and Palmer is hopeful he can hold his next birthday party right here at the store.

Our experts love teaching him about the different features of our products but mostly just appreciate Palmer's excitement and interest in learning.We are so excited for and proud of Palmer for filling his first deer tag this year. It was an experience his dad, Chad, and he will never forget. Palmer, stay passionate and you will make many more amazing memories out there on the hunt!

📸 Thank you to Aaron Esquibel of North Prairie Life for capturing these special moments!

Minot Customer Palmer Image 1
Minot Customer Palmer Image 2
Minot Customer Palmer Image 3

There is no better feeling than catching a huge fish, harvesting your trophy buck or limiting out in the field, and #TrophyTuesday on @scheelsoutdoors is the best place to show off! Be sure to tag us on Facebook and Instagram for a chance to be featured on our page and don't forget, submit your photos to your local SCHEELS Facebook or Instagram page. Here are some of our favorite #TrophyTuesday submissions from 2020!

Rapid City, SD SCHEELS Customer Bodhi Rode His Bike 1,000 Days in a Row

Set BIG goals! Bodhi is a 5th Grader at Grandview Elementary and he not only set a big goal, he crushed it. Bodhi rode his bike to school 1,000 days in a row, no matter the weather! In honor of his achievement, Trek Bicycle donated a 920 Adventure bike and we had the privilege to build it and present it to Bodhi! Read more about Bodhi's story.

Rapid City SCHEELS Customer Bike Story


This year, L.L. Bean teamed up with SCHEELS with the addition of their brand to our product selection online and in-store. SCHEELS now carries a variety of L.L.Bean products from the classic Bean Boots to flannels and outerwear. With a shared passion for the outdoors and a commitment to quality, L.L. Bean makes the perfect addition to our product selection.

Keep Tagging Us!

We love seeing our customers each time they post a photo on social media. Whether you're hanging out at one of our stores or crushing your favorite activity, share your passions with us by using #SCHEELS or tagging @scheelssports on Instagram. We look forward to seeing more of you in 2021!