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The Kalin's Sizmic Shad may be the best swimbait ever designed. Over 3 years of design work has gone into to making the best swimbait on the market. The Sizmic shad rocks from side to side on the entire retrieve. The ribbing on the body creates a unique vibration and the tail flaps back and forth creating an irresistable comotion in the water. A 3-D head design gives this bait the ultra life-like look.