Lunker Lotion has quickly become a favorite among anglers and guides... and for good reason! It helps catch more fish! Special blend of concentrated scents, flavors, amino acids and neon colors combined with our super sticky formula makes this a must have for all anglers. Holds on lures and baits longer, resulting in more aggressive strikes and more fish. Apply directly to any lure or bait and out-fish everyone in the boat. Choose from variety of special blends to target fish of your choice. Effective in both salt and fresh water.