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I hope it lasts, but I may consider other folding fish rulers for double the price since they seem to be more sturdy. \n\nBad manufacturing on Rapala, and I expect better quality from a company this large. 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It did the trick, was able measure two Muskies that we put in the boat and finished 19th out 503 anglers in the tournament.","textLength":190,"csFlag":false,"inappropriateFlag":false,"reviewedFlag":true,"autoModerated":true,"published":true,"incentivized":false,"upVotes":0,"downVotes":0,"orderId":"28374432","dimensions":[],"responses":[],"tags":[],"media":{"photo":[{"id":30936,"type":"photo","caption":"","imageType":"jpeg","width":737,"height":1425,"locale":"en_US","published":true,"dateCreated":"2022-10-13T16:03:07-04:00","normalUrl":"https://images.turnto.com/media/TXOE2FrZzlhkSdesite/12dfb16fcf997d3775b220604a11dd04_1665691366267_0_L1000.jpeg","thumbnailUrl":"https://images.turnto.com/media/TXOE2FrZzlhkSdesite/12dfb16fcf997d3775b220604a11dd04_1665691366267_0_PZ320.jpeg","originalUrl":"https://images.turnto.com/media/TXOE2FrZzlhkSdesite/12dfb16fcf997d3775b220604a11dd04_1665691366267_0.jpeg","ipViolationFlag":false,"inappropriateFlag":false,"offensiveFlag":false,"spamFlag":false,"offTopicFlag":false,"tags":[]},{"id":30937,"type":"photo","caption":"","imageType":"jpeg","width":1374,"height":1832,"locale":"en_US","published":true,"dateCreated":"2022-10-13T16:03:07-04:00","normalUrl":"https://images.turnto.com/media/TXOE2FrZzlhkSdesite/6aa804ce37409305d523c815a4be41aa_1665691366267_1_L1000.jpeg","thumbnailUrl":"https://images.turnto.com/media/TXOE2FrZzlhkSdesite/6aa804ce37409305d523c815a4be41aa_1665691366267_1_PZ320.jpeg","originalUrl":"https://images.turnto.com/media/TXOE2FrZzlhkSdesite/6aa804ce37409305d523c815a4be41aa_1665691366267_1.jpeg","ipViolationFlag":false,"inappropriateFlag":false,"offensiveFlag":false,"spamFlag":false,"offTopicFlag":false,"tags":[]}],"video":[],"audio":[]},"user":{"badge":null},"reviewedDate":"2022-10-24T15:31:58-04:00","purchaseDate":"2022-09-14T00:00:00-04:00","dateCreated":"2022-10-13T16:03:42-04:00","customData":[],"incentiveType":null,"campaign":null,"deviceFingerprint":null,"topics":[],"catalogItems":[{"sku":"22677-RMFR","title":"Rapala 60\" Magnum Folding Ruler","url":"https://www.scheels.com/p/22677-RMFR","category":"fishing-scales","reviewCount":9,"ratingCount":9,"averageRating":3.9,"ratingBreakdown":{"1":1,"2":1,"3":1,"4":1,"5":5},"active":true,"attributes":[]}]},{"id":1805997,"locale":"en_US","rating":5,"title":"Large Saltwater Fish Ruler","text":"Excellent tool for saltwater fiah","textLength":33,"csFlag":false,"inappropriateFlag":false,"reviewedFlag":true,"autoModerated":true,"published":true,"incentivized":false,"upVotes":0,"downVotes":0,"orderId":"27402970","dimensions":[],"responses":[],"tags":[],"media":{"photo":[{"id":27682,"type":"photo","caption":"Folded (3 sections) & expanded","imageType":"jpeg","width":346,"height":799,"locale":"en_US","published":true,"dateCreated":"2022-06-14T17:07:55-04:00","normalUrl":"https://images.turnto.com/media/TXOE2FrZzlhkSdesite/a25cd3d7ff0d027216ffba3fec4b767c_1655240838099_1_L1000.jpeg","thumbnailUrl":"https://images.turnto.com/media/TXOE2FrZzlhkSdesite/a25cd3d7ff0d027216ffba3fec4b767c_1655240838099_1_PZ320.jpeg","originalUrl":"https://images.turnto.com/media/TXOE2FrZzlhkSdesite/a25cd3d7ff0d027216ffba3fec4b767c_1655240838099_1.jpeg","ipViolationFlag":false,"inappropriateFlag":false,"offensiveFlag":false,"spamFlag":false,"offTopicFlag":false,"tags":[]}],"video":[],"audio":[]},"user":{"badge":null},"reviewedDate":"2022-08-23T20:09:39-04:00","purchaseDate":"2022-05-18T00:00:00-04:00","dateCreated":"2022-06-14T17:08:20-04:00","customData":[],"incentiveType":null,"campaign":null,"deviceFingerprint":null,"topics":[],"catalogItems":[{"sku":"22677-RMFR","title":"Rapala 60\" Magnum Folding Ruler","url":"https://www.scheels.com/p/22677-RMFR","category":"fishing-scales","reviewCount":9,"ratingCount":9,"averageRating":3.9,"ratingBreakdown":{"1":1,"2":1,"3":1,"4":1,"5":5},"active":true,"attributes":[]}]},{"id":1768502,"locale":"en_US","rating":1,"title":"Disappointed","text":"The description clearly states that this is supposed to fold up to 12 inches, but it only folds to 20 inches. Much more difficult to find a place to store it.\nI'm also slightly disappointed in the cheap plastic feel. It does not feel like it's going to have the durability to survive measuring sturgeon, muskies or pike. \nThe end wall or bumper has cams on the hinge so that it stays folded when not in use, but the cam is so stiff, I am nearly certain that this part will eventually break. Without the bumper you just have an expensive, oversized ruler that takes up way more space than a tape measure. \nWhile I have been satisfied with nearly all my Rapala products in the past, this one isn't something I would recommend.\nI do not blame Scheel's for the inaccurate description, because I saw the same description at another website, so Rapala must be at fault for claiming it folds to 12 inches.","textLength":898,"csFlag":false,"inappropriateFlag":true,"reviewedFlag":true,"autoModerated":true,"published":true,"incentivized":false,"upVotes":1,"downVotes":2,"orderId":"27436821","dimensions":[],"responses":[{"text":"Hello Brian! \nI am so sorry we had the inaccurate description on our end! Thank you for letting us know so we could get it corrected! I do see you returned the ruler so please let us know if we can help any further!","locale":"en_US","user":{"nickName":"Bailey B.","firstName":"Bailey","lastName":"Braatz","emailAddress":"[email protected]","externalId":null,"city":null,"state":null,"country":null,"ageRange":null,"badge":null,"shopperProfiles":[]},"dateCreated":"2022-05-25T17:48:52-04:00"}],"tags":[],"media":{"photo":[],"video":[],"audio":[]},"user":{"badge":null},"reviewedDate":"2022-05-25T17:49:04-04:00","purchaseDate":"2022-05-22T00:00:00-04:00","dateCreated":"2022-05-25T13:57:48-04:00","customData":[],"incentiveType":null,"campaign":null,"deviceFingerprint":null,"topics":[],"catalogItems":[{"sku":"22677-RMFR","title":"Rapala 60\" Magnum Folding Ruler","url":"https://www.scheels.com/p/22677-RMFR","category":"fishing-scales","reviewCount":9,"ratingCount":9,"averageRating":3.9,"ratingBreakdown":{"1":1,"2":1,"3":1,"4":1,"5":5},"active":true,"attributes":[]}]},{"id":1246692,"locale":"en_US","rating":5,"title":"Great item!","text":"Love it ! Measures the big ones and still folds up to an easy to store size.","textLength":76,"csFlag":false,"inappropriateFlag":false,"reviewedFlag":true,"autoModerated":true,"published":true,"incentivized":false,"upVotes":1,"downVotes":0,"orderId":"24978401","dimensions":[],"responses":[],"tags":[],"media":{"photo":[],"video":[],"audio":[]},"user":{"badge":null},"reviewedDate":"2021-09-21T20:41:45-04:00","purchaseDate":"2021-08-31T00:00:00-04:00","dateCreated":"2021-09-20T15:12:33-04:00","customData":[],"incentiveType":null,"campaign":null,"deviceFingerprint":null,"topics":[],"catalogItems":[{"sku":"22677-RMFR","title":"Rapala 60\" Magnum Folding Ruler","url":"https://www.scheels.com/p/22677-RMFR","category":"fishing-scales","reviewCount":9,"ratingCount":9,"averageRating":3.9,"ratingBreakdown":{"1":1,"2":1,"3":1,"4":1,"5":5},"active":true,"attributes":[]}]},{"id":1131043,"locale":"en_US","rating":5,"title":"","text":"I haven’t caught anything big enough to measure yet, but I’m sure it will work. I really like that I can fold it and store.","textLength":123,"csFlag":false,"inappropriateFlag":true,"reviewedFlag":true,"autoModerated":true,"published":true,"incentivized":false,"upVotes":1,"downVotes":0,"orderId":"24539190","dimensions":[],"responses":[],"tags":[],"media":{"photo":[{"id":18179,"type":"photo","caption":"","imageType":"jpeg","width":5184,"height":3888,"locale":"en_US","published":true,"dateCreated":"2021-07-08T15:02:09-04:00","normalUrl":"https://images.turnto.com/media/TXOE2FrZzlhkSdesite/BA1159E0133100FEE9A3A07A434C3A65.app1_1625770870276_L1000.jpeg","thumbnailUrl":"https://images.turnto.com/media/TXOE2FrZzlhkSdesite/BA1159E0133100FEE9A3A07A434C3A65.app1_1625770870276_PZ320.jpeg","originalUrl":"https://images.turnto.com/media/TXOE2FrZzlhkSdesite/BA1159E0133100FEE9A3A07A434C3A65.app1_1625770870276.jpeg","ipViolationFlag":false,"inappropriateFlag":false,"offensiveFlag":false,"spamFlag":false,"offTopicFlag":false,"tags":[]}],"video":[],"audio":[]},"user":{"badge":null},"reviewedDate":"2021-07-16T13:15:14-04:00","purchaseDate":"2021-06-18T00:00:00-04:00","dateCreated":"2021-07-08T15:00:43-04:00","customData":[],"incentiveType":null,"campaign":null,"deviceFingerprint":null,"topics":[],"catalogItems":[{"sku":"22677-RMFR","title":"Rapala 60\" Magnum Folding Ruler","url":"https://www.scheels.com/p/22677-RMFR","category":"fishing-scales","reviewCount":9,"ratingCount":9,"averageRating":3.9,"ratingBreakdown":{"1":1,"2":1,"3":1,"4":1,"5":5},"active":true,"attributes":[]}]},{"id":402869,"locale":"en_US","rating":5,"title":"Nice Tool","text":"So many big fish bump boards take up a ton of storage. This one folds up nice and compact.","textLength":90,"csFlag":false,"inappropriateFlag":false,"reviewedFlag":true,"autoModerated":true,"published":true,"incentivized":false,"upVotes":3,"downVotes":0,"orderId":"21746638","dimensions":[],"responses":[],"tags":[],"media":{"photo":[],"video":[],"audio":[]},"user":{"badge":null},"reviewedDate":"2020-06-01T15:21:33-04:00","purchaseDate":"2020-04-29T08:37:14-04:00","dateCreated":"2020-05-27T08:00:36-04:00","customData":[],"incentiveType":null,"campaign":null,"deviceFingerprint":null,"topics":[],"catalogItems":[{"sku":"22677-RMFR","title":"Rapala 60\" Magnum Folding Ruler","url":"https://www.scheels.com/p/22677-RMFR","category":"fishing-scales","reviewCount":9,"ratingCount":9,"averageRating":3.9,"ratingBreakdown":{"1":1,"2":1,"3":1,"4":1,"5":5},"active":true,"attributes":[]}]}]},"tracing":{"frontasticRequestId":"785e5268c2ff22665d12154bfbcee3d3"}}"Full Description:\n<p>Get accurate measurements of all your fish. Includes fold up end wall to bump fish against for extreme accuracy. Ruler features large, easy-to-read numbers molded into high impact plastic, large enough to show up in photos. Includes both inches and centimeter measurements. Includes mounting holes for permanent installation or folds for compact storage.<p>\n\nFeatures:\n\u003cul>\n\u003cli>Folds to 20&quot; Long\u003c/li>\n\u003cli>Inch &amp; Centimeter Measurements\u003c/li>\n\u003cli>Mounting Bracket Holes\u003c/li>\n\u003cli>Large Easy to Read Numbers\u003c/li>\n\u003c/ul>\n\n"