Properly collected from wild meat fed wild animals with absolutely no water or other foreign contaminates added. It's superior to fox urine. It was originated by Pete Rickard in the early 1930's when fox trapping was a secret. It's not a bait - not a lure . Removes suspicion by killing all trap odors and human scent. Put a few drops on your trapping gloves so everything will smell natural that you touch. Sprinkle a few drops on or around sets before and after making them. Comes in a 4oz. odor proof sprinkle top plastic bottle.