This water bottle is completely worth its price. I usually buy water bottles around half as expensive, but they don't keep my water cold or they break easily. The one I has before this one wouldn't even make it an hour before my ice would be gone and my water would warm up. This Under Armour one is amazing! I went all over today, shopping and running errands, and my water and ice stayed cold! I love that the lid locks and it has a 180 degree handle, which makes it so easy to carry.