Sierra Gold features special combination of scents, amino acids, glitter and vibrant colors. Bait has a soft, but elastic texture that easily molds and holds to your hook. Because of this, it won't easily cast or wash off when fishing. Its powerful scent and flavor attractors slowly release into the surrounding water to attract trout from near and far, stimulating fish to strike. Simply put...trout can't resist Sierra Gold. Try it...You'll like it... Trout do!