It all started with Potatoes
In 1902, it all started with three acres of potatoes where the seed for the first SCHEELS store was planted. With $300 earned from his first harvest of potatoes, German immigrant Frederick A. Scheel placed a down payment on a small hardware and general merchandise store in Sabin, Minnesota. Once Frederick Scheel recognized his astonishing success with his home and hardware store, he began to expand SCHEELS into surrounding communities.
By 1954, customer interest began to evolve and SCHEELS expanded their product mix by adding sporting goods to their store locations. With an expanded product selection and tremendous strength for selling sporting goods, by 1972 SCHEELS added athletic shoes and clothing. During the following years, SCHEELS began to expand with rapid success: stores were opened in Minot, North Dakota, in 1974, Fargo, North Dakota, in 1975, Cedar Falls, Iowa and Sioux Falls, South Dakota, in 1977; and in Sioux City, Iowa, in 1981.
SCHEELS opened their first all sporting goods store in Grand Forks, ND in 1989 and by 2008 SCHEELS opened the World’s Largest Sports Store in Reno-Sparks, Nevada. SCHEELS stores are unlike any other sporting good stores, including special attractions to create a superior shopping experience, high-quality product selection by leading brands, and SCHEELS experts that are passionate about the products within their department.
Today, SCHEELS is one of the largest sporting goods stores in America with over 115 years of retail experience with a superior quality of customer service and philanthropic support. Steve D. Scheel, the great-grandson of SCHEELS’ founder, is the company Chairman of the Board, and great-great-grandson Steve M. Scheel is CEO. Bill Nelson serves as President and oversees SCHEELS’ daily operations of more than 6,000 associates.
As an employee-owned, privately held business, SCHEELS dedicates their consistent success to empowered associates, leaders, and partners who think and make decisions for their individual stores and the entire company. SCHEELS also gives back to the local communities, donating more than 10% of its profits to local charities and local non-profit organizations.
Currently, SCHEELS has 27 locations in 13 states, including North Dakota, Illinois, Iowa, Minnesota, South Dakota, Montana, Wisconsin, Nebraska, Nevada, Utah, Kansas, Colorado, and Texas.