SCHEELS Storefront

Our goal is to be
the best retailer

in the eyes of our customers, associates and business partners.

Who We Are

SCHEELS Associate helping a customer
We Are Experts

At SCHEELS, we have a team of customer service experts passionate about the products within their department. We are dedicated to having the best retail experience in the eyes and minds of our customers where everyone can discover their passion for sports, hunting, fishing, camping and much more.

Carson Wentz, SCHEELS Pro Athlete
We Strive for Excellence

We carry world-class brands and back every product we carry with our SCHEELS guarantee. You can feel confident knowing you’re purchasing the same footwear, apparel, and gear professionals rely on.

SCHEELS Ferris Wheel
We Provide An Experience

Your retail adventure begins at SCHEELS. Our stores include attractions such as aquariums, arcade games, and our famous Ferris wheel. Don't forget to complete your shopping experience at Ginna's Café™ to enjoy gourmet soups, sandwiches, and homemade fudge!

Our Values

SCHEELS Associate helping a customer
We Value Our Customers

Customers are always our first priority at SCHEELS. We empower our associates to become experts in their shops to go above and beyond to meet the customer's needs and expectations.

SCHEELS Helping Hands Volunteers building a house
We Do Good in Our Communities

SCHEELS is committed to providing philanthropic support in each community where we are located. Our associates volunteer thousands of hours to community service projects annually.

SCHEELS Store Associates
We Are 100% Employee‑Owned

SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.