Our goal is to be
the best retailer
in the eyes of our customers, associates and business partners.
Who We Are
At SCHEELS, we have a team of customer service experts passionate about the products within their department. We are dedicated to having the best retail experience in the eyes and minds of our customers where everyone can discover their passion for sports, hunting, fishing, camping and much more.
We carry world-class brands and back every product we carry with our SCHEELS guarantee. You can feel confident knowing you’re purchasing the same footwear, apparel, and gear professionals rely on.
Your retail adventure begins at SCHEELS. Our stores include attractions such as aquariums, arcade games, and our famous Ferris wheel. Don't forget to complete your shopping experience at Ginna's Café™ to enjoy gourmet soups, sandwiches, and homemade fudge!