Community Involvement

Key Partner

Scheels is proud that our associates are outstanding contributors to the United Way, and through several initiatives per year, our employees give back to the communities we are located in and strive to make a difference. United Way is a national network of nearly 1,300 local organizations that work to advance the common good by focusing on education, income and health. Along with the United Way, Scheels associates recognize that the building blocks for a good life are a quality education that leads to a stable job, enough income to support a family through retirement, and good health.

United Way of America is the national organization dedicated to leading the United Way movement. Local United Ways create long-lasting community change by addressing the underlying causes of the most significant local issues. Common focus areas include helping children and youth achieve their potential, promoting financial stability and independence, and improving people's health. The goal is to create long-lasting changes by addressing the underlying causes of problems.

It takes everyone in the community working together to create a brighter future. That is why Scheels is committed to working with United Way to bring together people from all across the community - government, business, faith groups, nonprofit, the labor movement, ordinary citizens - to tackle the issues. We all win when a child succeeds in school, when a family becomes financially stable, when people have good health, and for that reason Scheels is proud to be a partner with United Way and working within your communities.

Community Outreach and Volunteerism

Scheels is dedicated to supporting the communities in which we live by being an active member within the community through everyday leadership. Scheels associates are challenged to make that same commitment. Our associates make a difference everyday by getting involved in everything from Meals on Wheels to supporting those in our communities who need help in a time of crisis.

From the United Way campaigns to community service organizations and local sports teams, we take pride in being able to improve the lives of others, that's why we donate our time, energy and resources to various organizations, teams and individuals in our community.


Scheels understands the importance of health in both mind and body, and recognizes that participating in sports programs offers benefits and lessons that carry over into all aspects of life. Scheels supports all types of athletics, from youth softball to soccer to hockey, as well as local high school and college athletic programs by sponsoring teams and leagues throughout their respective communities. This commitment to maintaining excellence, organization and availability of athletic programs has brought communities together and developed a sports experience most will translate into their lives through everyday values and a sense of teamwork.


Scheels realizes that education is not only important to the future of our youth and young adults, but to the future of our communities. One method is helping students explore learning outside the classroom by hosting field trips and other learning opportunities to schools within our stores. Groups enjoy learning about the "Walk of Presidents" and even seeing the animals within our stores or at our wildlife mountain (Sparks Scheels). We believe hands-on learning makes for a greater experience, and allows students to achieve an overall better understanding.


Scheels offers various categories and levels of outdoor education. Scheels Associates and In-Store Experts are dedicated to teaching and building the awareness of sports we love so much. From Hunting and Boater Safety classes to The Refuge Garden Project and youth fishing outings, Scheels provides unique opportunities to learn about the great outdoors. We volunteer our time because we feel strongly about the benefits of educating our communities, and want to instill the knowledge and skills necessary to be responsible and safe patrons of outdoor activities. Through our own events, programs and external partnerships, Scheels encourages a love of learning to the outdoors person of all ages.

Social Services and Health

Scheels values the time and efforts put forth towards medical research. We also understand the hardships that certain medical conditions can bring. That is why Scheels participates in bake sales, silent auctions and in-store promotions and events to raise money for research and funding. We also suit up for competitions that benefit a medical related cause. From Breast Cancer to Cerebral Palsy, Scheels gladly donates resources to cover medical expenses, fund research and find a cure. Scheels' quiet involvement in these causes has made an impact on many people and within many communities.