Making a difference

one smile at a time

Scheels helping hands logo

SCHEELS cares about our community. Each of our stores operates in a special and unique community, and we make it our mission to be an active member of each of those communities through outreach and volunteerism. We take pride in being able to improve the lives of others. That's why we donate our time, energy, and resources to building up and supporting the members and organizations in our community. Our associates are passionate about this shared commitment and volunteer thousands of hours annually. Last year, 494 SCHEELS associates volunteered for a total of 3,285 hours. They make a difference every day by getting involved in everything from United Way campaigns to community service organizations and local sports teams.

Ways We Care


SCHEELS understands the importance of health in both mind and body. We recognize that participating in sports programs offers benefits and lessons that carry over to all aspects of life. SCHEELS supports all types of athletics by sponsoring various athletic programs across our communities for youth, high school, and college-age athletes. This commitment to maintaining excellence, organization, and availability of athletic programs has brought communities together and developed a sports experience participants will translate into their lives through everyday values and a sense of teamwork.

Group photo of kid's baseball athletic event
Fundraiser event for education


SCHEELS realizes that education is not only important to the future of our youth and young adults, but also to the future of our communities. One method of supporting education is by helping students explore learning outside the classroom. Our stores proudly host field trips and other learning opportunities for area schools. Students enjoy learning by participating in the "Walk of Presidents" as well as seeing the animals throughout the store. We believe hands-on learning offers a memorable experience and allows students to achieve a better understanding of the topic.


Our SCHEELS associates and in-store experts are dedicated to teaching and building awareness related to conservation. SCHEELS provides opportunities to learn about the outdoors with programs like The Refuge Garden Project, youth fishing outings, and hunters’ safety classes. We volunteer our time because we see the benefits of education within our communities, and we want to instill knowledge and skills that are needed for safety and fun outdoors. Through events, programs, and external partnerships, SCHEELS encourages outdoor passions for people of all ages.

Volunteers mixing concrete
United Way Day of Caring event group photo

Social Services and Health

SCHEELS understands the hardships that certain medical conditions bring and values time and effort put in to medical research. That is why we participate in bake sales, silent auctions, in-store promotions, and events to raise money for research and funding. From Breast Cancer to Cerebral Palsy, SCHEELS gladly donates resources to cover medical expenses, fund research, and find a cure. Our quiet involvement in these causes has made an impact on people within many communities.


SCHEELS knows the value of giving back to causes and organizations that support our communities. That’s why we donate between 8 and 10% of our profits annually to organizations in our local communities and ask that they use the money wisely to create lasting change. Donations and sponsorships are allocated on a store-by-store basis, allowing each store to choose which organizations and events to support in their community. SCHEELS supports a wide variety of local organizations from veterans services to community athletic programs..

Scheels donation to Giving the Basics

Partnering With United Way

SCHEELS is proud to have associates who are outstanding contributors to the United Way. Through several initiatives per year, our employees give back to the communities of each of our locations and strive to make a difference. The United Way is a national network of nearly 1,300 local organizations that work to advance the common good by focusing on education, income, and health.

It takes everyone in the community working together to create a brighter future. We all win when a child succeeds in school, a family becomes financially stable, and when people are in good health. This why SCHEELS is proud to partner with the United Way and work within your communities for a better tomorrow.