WEBVTT 1 00:00:00.490 --> 00:00:09.090 Super excited to introduce you to the Zionic collection from Keen. 2 00:00:09.090 --> 00:00:12.692 The Zionic collection is very different than anything you've seen from Keen before. 3 00:00:12.692 --> 00:00:15.140 Super athletic, designed to go fast. 4 00:00:15.140 --> 00:00:18.522 It's the first boot what we're calling our new fast trail silo. 5 00:00:18.522 --> 00:00:21.412 This is our brand new athletic contoured fit. 6 00:00:21.412 --> 00:00:23.972 Has a much more streamlined profile to it. 7 00:00:23.972 --> 00:00:27.970 You still get that nice toe box, lets your toes move and spread really naturally. 8 00:00:27.970 --> 00:00:29.282 But it's much more athletic. 9 00:00:29.282 --> 00:00:30.524 It has a different fit. 10 00:00:30.524 --> 00:00:35.404 In the mid waterproof you get some of those great Keen features you expect you're going to see a brand new bottom. 11 00:00:35.404 --> 00:00:37.762 You have that really luggy all terrain rubber outsole. 12 00:00:37.762 --> 00:00:39.788 They're designed to dig into whatever surface you're on. 13 00:00:39.788 --> 00:00:41.654 It's great for uphill downhill. 14 00:00:41.654 --> 00:00:47.270 In the midsole, you get that high energy responsive midsole paired with an internal full length plate. 15 00:00:47.270 --> 00:00:48.736 Gives you a really responsive feel. 16 00:00:48.736 --> 00:00:50.406 It really helps you bounce off the trail. 17 00:00:50.406 --> 00:00:51.270 Very agile. 18 00:00:51.270 --> 00:00:54.662 In the upper in the waterproofs you have that Keen dry breathable booty. 19 00:00:54.662 --> 00:00:57.226 Gives you that waterproof protection but still lets your feet breathe. 20 00:00:57.226 --> 00:00:62.186 As always at Keen, we want to make sure we balance that performance with sustainable or as we call it, consciously created. 21 00:00:62.186 --> 00:00:68.126 So the entire Zionic collection is made with water based adhesives which are much better for the planet, help lessen the use of solvents. 22 00:00:68.126 --> 00:00:73.582 The entire upper is made with 100% post consumer recycled plastic, which are plastic water bottles. 23 00:00:73.582 --> 00:00:81.530 And all of our Keen dry booties are 100% Pphos free, which means there's no forever chemicals which lessens the impact on the plant. 24 00:00:81.530 --> 00:00:88.322 And in the Zionic collection, it's available in both a mid waterproof, a low waterproof, but also in what we call a speed. 25 00:00:88.322 --> 00:00:90.978 And the speed is your low non waterproof pattern. 26 00:00:90.978 --> 00:00:96.146 So with the speed you get all that same great DNA that you have in the Zionic, but now in a non waterproof collection. 27 00:00:96.146 --> 00:00:97.218 Really breathable. 28 00:00:97.218 --> 00:01:01.630 Awesome new product, brand new fit, all about lightweight performance on the trail.