Northland Tackle

Northland Eye Candy Paddle Shad

Item No. 84948-ECPS35
7.99 $7.99
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2024 Lure of the Week | Week 5: Northland Tackle Eye Candy
What makes the Northland Tackle Eye Candy baits better than traditional plastics? Join Jason Mitchell as he shows why the Eye Candy action is particularly deadly for walleye and will help you hook more fish this open water season!

Stay up to date with all of our 2024 Lure of the Week Video Series here.

Product Details

Northland Eye Candy Paddle Shad


Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kicks whether ripped aggressively or slowly dragged across the bottom. This shape paired with the lifelike action, floatation, and durability of Northland's Eye-Candy material makes it the closest thing you can get to live bait!


  • Boot tail kicks with the subtlest of movements
  • Eye-Candy Super TPE's formula is super soft and buoyant for maximum action
  • Super durable stretchy TPE material holds up fish after fish


  • Each package contains 5 Paddle Shads

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