The Berkley Flicker Shad will be your go-to fishing lure all season long. A collaboration between Berkley and fishing pros, the Berkley Flicker Shad precisely imitates a fleeing baitfish to attract aggressive strikes from bass and other gamefish. With a unique weight transfer system, the Berkley Flicker Shad provides an increased casting distance while also helping to balance the lure on the retrieve. Each Flicker Shad is tested individually for performance straight from the packaging. Plus, the Flicker Shad features Fushion19™ hooks that are both durable and reliable. For realistic movement, try the Berkley Flicker Shad.