Its narrow, flat-sided body combined with a unique lip design work together to generate Jake's tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts to swim upright. The “high-impact” lip is designed to hammer the structure, trees or rocks, driving the large trophy-class fish to take action. Available in 6, 8 or 10 inch versions, it is equally effective, cast, trolled or twitched. Simply put, its a killer lure!