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Who We Are

SCHEELS Associate helping a customer
We Are Experts

At SCHEELS, we have a team of customer service experts passionate about the products within their department. We are dedicated to having the best retail experience in the eyes and minds of our customers where everyone can discover their passion for sports, hunting, fishing, camping and much more.

Clothing display at Scheels store
We Strive for Excellence

We carry world-class brands and back every product we carry with our SCHEELS guarantee. You can feel confident knowing you’re purchasing the same footwear, apparel, and gear professionals rely on.

SCHEELS Ferris Wheel
We Provide An Experience

Your retail adventure begins at SCHEELS. Our stores include attractions such as aquariums, arcade games, and our famous Ferris wheel. Don't forget to complete your shopping experience at Ginna's Café™ to enjoy gourmet soups, sandwiches, and homemade fudge!

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Pick Up Curbside

Try our convenient option for your next SCHEELS purchase.

Car picking up a bike at a SCHEELS store