What Makes a SCHEELS Expert?

At SCHEELS, our goal is to offer the best retail experience to each customer. To provide expert-level advice to our customers, we empower our associates through our SCHEELS University program. Whether they’re expertise is hunting, fishing, sports, or fashion, we offer training throughout the year to highlight not only the features and benefits of the products we sell, but also give associates the opportunity to use and experience the products firsthand. When we pair this training with their personal passion, our experts are able to offer reliable information to customers and continue building that trust—a cornerstone of excellent customer service. They have to be experts out there before we call them experts in here.

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