As a 100% customer-focused business, our team at SCHEELS is dedicated to inform you how we collect and use information about you. Whether this information is gathered in-store or online, we are committed to use it only to provide you with the best possible experience in our stores and on our website.
What Are Cookies?
Cookies are small text-only data files that websites place on your device to collect information about how you interact with that website. SCHEELS uses these cookies to gather information that helps us improve the Site based on your experience. This data includes how our Site performs, how you interact with and navigate our Site, and how you reached our Site.
The categories of cookies we use can be found in section 2 ("Which Types of Cookies Does SCHEELS Use?"). The third-party cookies we use can be found in section 5 ("Which Third-Party Cookies Does SCHEELS Use?").
Which Types of Cookies Does SCHEELS Use?
We use the following categories of cookies on our Site:
These cookies are essential for functional use of the Site and enable you to navigate and use the Site’s features. For example, some cookies collect information that allows us to show you product reviews and recommendations and display your recently viewed items. These cookies are on by default to ensure you have the best experience on our Site.
Please be aware that opting-out of necessary cookies may affect the functionality of some Site features.
These cookies collect data about how you use our Site, for example which pages you visit and the results of searches, in order to help us improve our Site and better serve our customers.
These cookies allow us to deliver advertisements relevant to your interests and limit the number of times you see a particular advertisement. These cookies are also used to help us analyze the effectiveness of marketing campaigns. These cookies remember that you have visited the Site, and this information may be shared with third-party organizations in order to display SCHEELS promotions on other sites. These cookies may be turned off without affecting the functionality of the website.
We use performance cookies to analyze how you interact with our Site, for example, which links you follow and which pages you view. These analytics help us gain insights on how to better optimize the Site and improve the experience of our customers.
User Preferences and Experience
Ad Services and Marketing
Testing and Performance Improvement
We use some cookies to ensure visitors to our Site have a consistent experience. These cookies allow us to monitor aspects of the Site's performance, such as load times, so we can improve your experience on our Site.
We use security cookies to limit certain types of cyber attacks and protect you while you use our Site.
Fraud and Spam Prevention
We use some cookies while conducting fraud reviews and investigations. We may use this information to identify activity related to specific cookies.
How Can I Manage Cookies?
You can adjust the settings in your web browser if you wish to disable cookies and data collection or if you want your browser to notify you when a cookie is placed. You can delete and manage any installed cookies by following the instructions provided by your browser manufacturer:Google Chrome, Internet Explorer, Mozilla Firefox, Safari (Desktop), Safari (Mobile), Android Browser, Opera, Opera Mobile
If your web browser is not listed, please consult your browser manufacturer.
SCHEELS uses the AdWords feature from Google Analytics for Display Advertisers. SCHEELS and Google use first-party cookies (for example, the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) to optimize and serve ads based on your past visits to our Site. This data allows online vendors including Google to display SCHEELS promotional material on other sites across the Internet. You may opt-out of Google Analytics by visiting the Google Ads Preferences Manager. Alternatively, Google has developed an Opt-out Browser Add-on, available by visiting Google Analytics Opt-out Browser Add-on. This add-on allows you to opt-out of Google’s information collection and ad targeting programs.
Please be aware that some cookies are necessary for the Site to function properly, such as displaying product reviews and recommendations. If you disable all cookies, these necessary cookies will also be disabled and you may not be able to use the full functionality of the Site.
I Am a Resident of California. How Can I Exercise My CCPA Rights?
If you are a resident of California, the California Consumer Privacy Act (CCPA) grants you extended personal rights over your online data. These include the right to know and delete the personal information SCHEELS has collected on you, the right to opt-out of the sale of this personal information, and a right to non-discrimation as a result of exercising these rights.