SCHEELS Cookie Policy

As a 100% customer-focused business, our team at SCHEELS is dedicated to inform you how we collect and use information about you. Whether this information is gathered in-store or online, we are committed to use it only to provide you with the best possible experience in our stores and on our website.

This cookie policy ("Cookie Policy") describes how SCHEELS All Sports, Inc. ("SCHEELS" or "we") uses cookies and other information collection services on our website, www.scheels.com ("Site"), to improve the experience of our customers and Site users. For more detailed information about we collect and use data gathered on our Site, please see our full Privacy Policy.

  1. What Are Cookies?

    Cookies are small text-only data files that websites place on your device to collect information about how you interact with that website. SCHEELS uses these cookies to gather information that helps us improve the Site based on your experience. This data includes how our Site performs, how you interact with and navigate our Site, and how you reached our Site.

    The categories of cookies we use can be found in section 2 ("Which Types of Cookies Does SCHEELS Use?"). The third-party cookies we use can be found in section 5 ("Which Third-Party Cookies Does SCHEELS Use?").

    For more information about how we collect, secure, and use your online data, please refer to our full Privacy Policy.

  2. Which Types of Cookies Does SCHEELS Use?

    SCHEELS uses both "session cookies" that expire once you close your browser and "persistent cookies" that stay on your device until they expire or you manually delete them. Some of these cookies are part of third-party services we use for analytics and marketing such as Google AdWords. For information on deleting or disabling cookies, please see section 4 of this Cookie Policy ("How Can I Manage Cookies?").

    We use the following categories of cookies on our Site:

    Necessary Cookies

    These cookies are essential for functional use of the Site and enable you to navigate and use the Site’s features. For example, some cookies collect information that allows us to show you product reviews and recommendations and display your recently viewed items. These cookies are on by default to ensure you have the best experience on our Site.

    Please be aware that opting-out of necessary cookies may affect the functionality of some Site features.

    Performance Cookies

    These cookies collect data about how you use our Site, for example which pages you visit and the results of searches, in order to help us improve our Site and better serve our customers.

    Advertising Cookies

    These cookies allow us to deliver advertisements relevant to your interests and limit the number of times you see a particular advertisement. These cookies are also used to help us analyze the effectiveness of marketing campaigns. These cookies remember that you have visited the Site, and this information may be shared with third-party organizations in order to display SCHEELS promotions on other sites. These cookies may be turned off without affecting the functionality of the website.

  3. How Does SCHEELS Use Cookies?

    SCHEELS uses cookies and other information technology to improve the user experience of our Site. The information we gather includes how you interact with our Site, how you were referred to our Site, and which ads and marketing campaigns you have seen. We do not sell or share any personal information or data about our users for direct monetary gain. However, we may share some information with our third-party service providers for analytics purposes, such as the link you followed to our site.

    We use cookies to serve these specific purposes:

    Analytical Purposes

    We use performance cookies to analyze how you interact with our Site, for example, which links you follow and which pages you view. These analytics help us gain insights on how to better optimize the Site and improve the experience of our customers.

    User Preferences and Experience

    We use some cookies to gather certain information about our Site users. The information we collect includes browser type, language preference, and location data. We use this data to store user preferences on our Site in order to provide a consistent and user-focused experience. For example, we use cookies to keep you logged-in to our Site when you visit repeatedly. We also use your location data to determine your geographic location on a postal code level to provide you with relevant information for your area, such as your nearest SCHEELS store. We do not sell this data to our third-party service partners.

    Ad Services and Marketing

    We use cookies and other similar technology from third-party services for measuring our marketing services and to display targeted ads. These cookies are placed when you access our Site so we can show you SCHEELS advertisements and promotions on other sites you visit. We also use cookies as part of our targeted ads program, allowing us to determine which ads you have seen and how many times you have seen a specific ad.

    Referral Tracking

    We use cookies to associate activities with the websites and links that referred you to our Site. We do not share any personal information or data about individual user activities with these partner entities. However, we may share information about the webpage you were visiting when you clicked on a link to our Site. These cookies also allow us to analyze the effectiveness of email and social media campaigns so we can tailor them to better serve our customers.

    Testing and Performance Improvement

    We use some cookies to ensure visitors to our Site have a consistent experience. These cookies allow us to monitor aspects of the Site's performance, such as load times, so we can improve your experience on our Site.

    Security Purposes

    We use security cookies to limit certain types of cyber attacks and protect you while you use our Site.

    Fraud and Spam Prevention

    We use some cookies while conducting fraud reviews and investigations. We may use this information to identify activity related to specific cookies.

  4. How Can I Manage Cookies?

    You can adjust the settings in your web browser if you wish to disable cookies and data collection or if you want your browser to notify you when a cookie is placed. You can delete and manage any installed cookies by following the instructions provided by your browser manufacturer:

    Google Chrome, Internet Explorer, Mozilla Firefox, Safari (Desktop), Safari (Mobile), Android Browser, Opera, Opera Mobile

    If your web browser is not listed, please consult your browser manufacturer.

    SCHEELS uses the AdWords feature from Google Analytics for Display Advertisers. SCHEELS and Google use first-party cookies (for example, the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) to optimize and serve ads based on your past visits to our Site. This data allows online vendors including Google to display SCHEELS promotional material on other sites across the Internet. You may opt-out of Google Analytics by visiting the Google Ads Preferences Manager. Alternatively, Google has developed an Opt-out Browser Add-on, available by visiting Google Analytics Opt-out Browser Add-on. This add-on allows you to opt-out of Google’s information collection and ad targeting programs.

    Please be aware that some cookies are necessary for the Site to function properly, such as displaying product reviews and recommendations. If you disable all cookies, these necessary cookies will also be disabled and you may not be able to use the full functionality of the Site.

  5. How Can This Cookie Policy Change?

    This Cookie Policy may be changed occasionally at the discretion of SCHEELS. By using the Site or providing information that indicates you are following these changes, such as continuing to allow the use of cookies, you agree to the amended Cookie Policy. If we plan to use the personal data and information collected through the Site in a manner different from that stated at the time of collection, we will notify you as required by law.

  6. I Am a Resident of California. How Can I Exercise My CCPA Rights?

    If you are a resident of California, the California Consumer Privacy Act (CCPA) grants you extended personal rights over your online data. These include the right to know and delete the personal information SCHEELS has collected on you, the right to opt-out of the sale of this personal information, and a right to non-discrimation as a result of exercising these rights.

    As a customer-focused business, selling the data and personal information of our customers for direct monetary gain is counter to SCHEELS' core values and principles. We do not sell data in this manner. Please be aware that while we do not sell the personal information of our customers or users of our Site for direct monetary gain, we may disclose some information to our third-party service partners to improve the user experience of our Site. This shared information does not contain data about you as a person but may reflect your activity on our website, such as the link you followed that led you to our Site. If you wish to opt-out of this data sharing, you may disable cookies in your browser's settings. For information about disabling cookies see section 4 of this Cookie Policy (How Can I Manage Cookies?) or section 8 of our full Privacy Policy.

    If you are a California resident and wish to exercise your rights to know and delete the personal information SCHEELS has collected on you, you may fill out this Online Request Form or call our privacy team toll-free at our designated line at 701-356-8264. After you have submitted your request, our team will begin the necessary steps to verify, process, and respond to the request. You will not be discriminated against for exercising these rights or making such a request. If you would like more detailed information on your rights and how to exercise them, please refer to Section 9 of our Privacy Policy.

    If you wish to opt-out of selling your personal information, click Do Not Sell My Info. See Section 8 of the full Privacy Policy for more details.

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