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I kept on using it thinking it was a trust the process thing. Im never going to use it again due to my hair looking orange unlike my lovely brown hair","textLength":212,"csFlag":false,"inappropriateFlag":false,"reviewedFlag":false,"autoModerated":false,"published":true,"incentivized":false,"upVotes":1,"downVotes":2,"orderId":null,"dimensions":[],"responses":[],"tags":[],"media":{"photo":[],"video":[],"audio":[]},"user":{"nickName":"Tara","firstName":null,"lastName":null,"emailAddress":null,"externalId":null,"city":null,"state":null,"country":null,"ageRange":null,"badge":null,"shopperProfiles":[]},"reviewedDate":null,"purchaseDate":null,"dateCreated":"2025-03-25T00:00:00-04:00","customData":[],"incentiveType":null,"campaign":null,"deviceFingerprint":null,"topics":[],"syndication":{"sourceName":"Sun Bum","siteUrl":"https://www.sunbum.com/","logoUrl":"https://images.turnto.com/site/syndicationlogos/2697_LH48.png"},"catalogItems":[{"sku":"871760-80-411045","title":"Sun Bum Blonde Hair Lightener - 4oz","url":"https://www.scheels.com/p/871760-80-411045","category":"styling-products-tools","reviewCount":360,"ratingCount":360,"averageRating":4,"ratingBreakdown":{"1":70,"2":14,"3":13,"4":28,"5":235},"active":true,"attributes":[]}]},{"id":6407989,"locale":"en_US","rating":5,"title":"LOVE THIS - I’ve been using it for years","text":"I absolutely LOVE this product. I know that it makes a lot of people’s hair orange but it genuinely makes me SO blonde. I have light brown hair that’s not naturally blonde. I do get natural highlights from the sun but this product just enhances it so much. I even started to put it on my roots and it turns them blonde so easily. I definitely have over used it before and it can make your hair dry but just follow the recommended amount of use. Overall definitely suggest to anyone who has my color hair naturally but also start out small and build up the amount you put on your hair.","textLength":584,"csFlag":false,"inappropriateFlag":false,"reviewedFlag":false,"autoModerated":false,"published":true,"incentivized":false,"upVotes":0,"downVotes":0,"orderId":null,"dimensions":[],"responses":[],"tags":[],"media":{"photo":[],"video":[],"audio":[]},"user":{"nickName":"Gwyneth","firstName":null,"lastName":null,"emailAddress":null,"externalId":null,"city":null,"state":null,"country":null,"ageRange":null,"badge":null,"shopperProfiles":[]},"reviewedDate":null,"purchaseDate":null,"dateCreated":"2025-03-14T00:00:00-04:00","customData":[],"incentiveType":null,"campaign":null,"deviceFingerprint":null,"topics":[],"syndication":{"sourceName":"Sun Bum","siteUrl":"https://www.sunbum.com/","logoUrl":"https://images.turnto.com/site/syndicationlogos/2697_LH48.png"},"catalogItems":[{"sku":"871760-80-411045","title":"Sun Bum Blonde Hair Lightener - 4oz","url":"https://www.scheels.com/p/871760-80-411045","category":"styling-products-tools","reviewCount":360,"ratingCount":360,"averageRating":4,"ratingBreakdown":{"1":70,"2":14,"3":13,"4":28,"5":235},"active":true,"attributes":[]}]},{"id":6396907,"locale":"en_US","rating":1,"title":"Depressing. I have orange hair","text":"Listen to the bad reviews. I used this ONE DAY at the beach 7 months ago. I had beautiful light brown/dirty blonde hair that got amazing natural blonde highlights in the sun every summer. i thought I would try this product to enhance my natural highlights/make them happen faster. It ruined my hair and made it orange. I sit here typing this 7 months later and you can see the orange as it has grown out. I had my hair toned, dyed (for the first time in my life) all to try and diminish the damage that had been done. The damage is lasting though, and will not be gone until my hair is grown out, maybe 5 years in the future.","textLength":625,"csFlag":false,"inappropriateFlag":false,"reviewedFlag":false,"autoModerated":false,"published":true,"incentivized":false,"upVotes":1,"downVotes":0,"orderId":null,"dimensions":[],"responses":[],"tags":[],"media":{"photo":[],"video":[],"audio":[]},"user":{"nickName":"Sam","firstName":null,"lastName":null,"emailAddress":null,"externalId":null,"city":null,"state":null,"country":null,"ageRange":null,"badge":null,"shopperProfiles":[]},"reviewedDate":null,"purchaseDate":null,"dateCreated":"2025-02-20T00:00:00-05:00","customData":[],"incentiveType":null,"campaign":null,"deviceFingerprint":null,"topics":[],"syndication":{"sourceName":"Sun Bum","siteUrl":"https://www.sunbum.com/","logoUrl":"https://images.turnto.com/site/syndicationlogos/2697_LH48.png"},"catalogItems":[{"sku":"871760-80-411045","title":"Sun Bum Blonde Hair Lightener - 4oz","url":"https://www.scheels.com/p/871760-80-411045","category":"styling-products-tools","reviewCount":360,"ratingCount":360,"averageRating":4,"ratingBreakdown":{"1":70,"2":14,"3":13,"4":28,"5":235},"active":true,"attributes":[]}]}],"offset":0,"limit":10,"total":360}"Full Description:\nOur Hair Lightener is specifically formulated to brighten our hair by amplifying the natural highlighting effects of the sun. Infused with pineapples and honey, our special UV-activated blend creates natural subtle tones and beautiful highlights without brassiness. We're stoked to share one of our best secrets with you.<br><br>While we like using straight lemon and pineapple juice to lighten our hair, we’ve added a little hydrogen peroxide to give us faster results. We didn’t feel good about bottling straight citrus juice and charging you for it, so if you want to go au naturel, pick some lemons off your neighbor’s tree and squeeze the juice into your hair, old school. Features: Costa Rican Pineapple<br>Hawaiian Lehua Honey<br>Meyer Lemon\n\n"