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About Fishing Gear

Fishing Gear for Ice Fishing, Fly Fishing, & Open Water Fishing

Get ready for your fishing season at SCHEELS. Our wide selection of fishing gear offers the latest and best products from the most-trusted brands in the industry. Whether you’re looking for gear for ice fishing, fly fishing, or open water fishing, you’ll find what you need. You can find your new favorite rod, reel, or rod and reel combo from brands like 13 Fishing, Shimano, Abu Garcia, and PENN. Help locate the fish with a state-of-the-art fish finder from Humminbird, Garmin, and Lowrance. Our fishing gear selection features the latest styles and technologies to give you the ultimate set-up.

No matter your fishing season, you’ll find a wide variety of tackle and fishing lures to help you land your next catch. Whether you’re fishing for panfish or trophy fish, you can shop different sizes and colors of lures, soft baits, fishing frogs, flies, spoons, jigs, and so much more. You can also find a high-quality tackle box or tackle bag to securely transport and store all your gear. With everything from Rapala lures and Berkley tackle to Scheels Outfitters tackle bags, you’ll be ready for the season ahead.