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SCHEELS Lure of the Week
Want to find more success on the water? Bring your fishing adventures to the next level with SCHEELS Expert & Pro-Angler handpicked selection of lures and baits from Lure of the Week. Come back every week to get new techniques and pointers from professional anglers and SCHEELS Experts on how to use the industry's hottest and newest lures to reel in more fish.
Week 15 | Berkley Krej Jerkbait
The Berkley Fishing Krej has an upward-facing lip that allows the lure to fall back down and stay in front of fish longer, making it an ideal bait for targeting suspended, finnicky fish.
Week 14 | Heddon Super Spook
Elite Series Angler and SCHEELS Pro, Pat Schlapper, reveals when he loves to throw the classic Heddon Super Spook. One of the most effective and fun top-water baits to fish, this lure has a wide “walk the dog” action that triggers big, explosive bites.
Week 13 | Rapala Jigging Rap
As the early summer season transitions to late summer fishing, SCHEELS Expert Gavin, always has the SCHEELS Exclusive colors of the Rapala Jigging Rap tied up. The unique tail creates an erratic darting action that mimics a fleeing baitfish, while the natural baitfish colors of the lure make it irresistible to gamefish. The Jigging Rap is the perfect lure for vertical jigging, trolling, or casting to draw strikes from a wide variety of species.
Week 12 | Shimano World Minnow & World Diver
Sheels Pro, Josh Douglas, unveils two of his go-to jerkbaits: the Shimano World Minnow and Shimano World Diver. These two lures are great when used alongside Forward Facing Sonar, allowing you to single fish out all season long. The World Diver, with its longer bill, is engineered to reach greater depths, targeting those elusive deep-water giants, while the World Minnow, with its shorter bill, is best at triggering bites from shallower fish.
Week 11 | Scheels Outfitters Trick Stick Worm
Join SCHEELS Pro and Elite Series Angler, Pat Schlapper, as he shows how he likes to rig the Scheels Outfitters Trick Stick in a wacky rig with the VMC Weedless Neko hook—allowing you to skip the Trick Stick more aggressively. Bass, especially, can’t refuse a wacky rig!
Week 10 | Rapala Crush City Plastics
Make every cast count with Rapala Crush City Plastics—your secret weapon to triggering more bites. These lures mimic real bait like never before to attract even the most pressured fish. Join SCHEELS Expert Gavin as he shares how the variety of Crush City Plastics can elevate your fishing to help you make the most of your time on the water.
Week 9 | Northland Tackle Pitchin’ Puppet
Glide baits are all the rage, especially for walleye. Join SCHEELS Pro Jason Mitchell as he demonstrates how the large hook and oversized fin of Northland Fishing Tackle's new Pitchin’ Puppet bait perform exceptionally well with a subtle cadence that finds the bottom fast, making it highly effective for catching walleye, triggering aggressive strikes. Whether you’re a seasoned pro or a weekend warrior, this lure will elevate your fishing game.
Week 8 | Outkast Perfect Ned Head Jig & Z-Man Finesse TRD
One of the best smallmouth bass bait to hit the water is the tried and true Ned Rig. Combining the Outkast Perfect Ned Head Jig with the floating Z-Man Finesse TRD plastic produces a match made in smallmouth heaven. SCHEELS Pro, Josh Douglas demonstrates how the Perfect Ned Head Jig is designed to quickly roll into the defensive posture to trigger strikes. A great all around bait, the Ned Rig can be used throughout the entire season from ice out to late November for the last days of open water fishing.
Week 7 | Scheels Outfitters Pro Swimmer Swimbait
Irresistible to pre and post spawn walleye, the Scheels Outfitters Pro Swimmer bait is as versatile as you. Join Mike Anderson as he hooks pre-spawn walleye on the Rainy River and shares what technique he uses with the Pro Swimmer bait to make them bite. Plastics are an early season staple. The paddle tail of the Pro Swimmer disperses a lot of water, making it a great bait while water temps are still cold but rising. Experiment with speed and cadence to find that perfect combination for triggering strikes based on your current conditions.
Week 6 | Berkley Finisher Crankbait
Is the Berkeley Finisher the best Forward Facing Sonar lure? Josh Wauaku, SCHEELS Pro staff, shows the versatility of the Finisher and how you can change up your presentation with the same lure to make finicky fish bite.
Week 5 | Northland Tackle Eye Candy
What makes the Northland Tackle Eye Candy baits better than traditional plastics? Join Jason Mitchell as he shows why the Eye Candy action is particularly deadly for walleye and will help you hook more fish this open water season!
Week 4 | Megabass Vision OneTen Jerkbait
Bassmaster Elite Series Angler and SCHEELS Pro Staff Pat Schlapper shares his advice on how to narrow down your choices for the right jerkbait depending on the weather, water clarity, and your target depth.
Week 3 | Outkast Tackle Golden Eye Swimmer Head
SCHEELS Pro Staff Josh Douglas shares how he likes to fish with the Outkast Golden Eye. Check out how he pairs the different weights and colors of the Golden Eye with plastics to fish various depths, water clarity, and the changing seasons.
Week 2 | Big Bite Kamikaze Swimon
Bassmaster Elite Series Angler and SCHEELS Pro Staff Pat Schlapper shares why he likes using the Kamikaze Swimon as well as how he rigs it to his bladed jigs.
Week 1 | Shimano Macbeth Crankbait
SCHEELS Pro Staff Josh Douglas shares when he fishes with the Shimano Macbeth. Check out why Josh likes to use the Flat 57 during pre-spawn and why he likes to use the 50F later in the season when the water temperatures are above a certain point.
About our Experts
Pat Schlapper started fishing in local Wisconsin tournaments before making the transition to fishing professionally as a Bassmaster Elite Series angler. He qualified for the Elite Series after winning the B.A.S.S. Nation Championship on Pickwick Lake in 2020.
Josh grew up in Minnesota fishing walleye, northern, and muskie, but his uncle was the one who got him into bass fishing. He’s spent years fishing a variety of bass tournaments at both the state and national levels.