{"reviews":[{"id":7500090,"locale":"en_US","rating":5,"title":"Great Customer Service","text":"Very impressed with RCBS Customer Service. I had a part that broke and contacted customer service on the website. I had a response the very next day saying the replacement parts were being sent. I love RCBS Products.","textLength":216,"csFlag":false,"inappropriateFlag":false,"reviewedFlag":false,"autoModerated":false,"published":true,"incentivized":false,"upVotes":0,"downVotes":0,"orderId":null,"dimensions":[],"responses":[],"tags":[],"media":{"photo":[],"video":[],"audio":[]},"user":{"nickName":"Daniel P.","firstName":null,"lastName":null,"emailAddress":null,"externalId":null,"city":null,"state":null,"country":null,"ageRange":null,"badge":null,"shopperProfiles":[]},"reviewedDate":null,"purchaseDate":null,"dateCreated":"2025-11-06T00:00:00-05:00","customData":[],"incentiveType":null,"campaign":null,"deviceFingerprint":null,"topics":[{"name":"replacement parts","score":0.67}],"syndication":{"sourceName":"RCBS","siteUrl":"https://www.rcbs.com/","logoUrl":"https://images.turnto.com/site/syndicationlogos/2917_LH48.png"},"catalogItems":[{"sku":"3034-90201","title":"RCBS Universal Hand Priming Tool","url":"https://www.scheels.com/p/3034-90201","category":"reloading-priming-tools","reviewCount":48,"ratingCount":48,"averageRating":4.6,"ratingBreakdown":{"1":0,"2":2,"3":4,"4":4,"5":38},"active":true,"attributes":[]}]},{"id":7524450,"locale":"en_US","rating":3,"title":"Good tool that needs tweaking","text":"Primer tray is ok but doesn't sort the correct direction easily. Trying to put clear cover on always results in primers being flipped over.\nTool seats very shallow for my liking and no option to seat deeper.\nGood tool that needs tweaking","textLength":237,"csFlag":false,"inappropriateFlag":false,"reviewedFlag":false,"autoModerated":false,"published":true,"incentivized":false,"upVotes":0,"downVotes":0,"orderId":null,"dimensions":[],"responses":[],"tags":[],"media":{"photo":[],"video":[],"audio":[]},"user":{"nickName":"CB","firstName":null,"lastName":null,"emailAddress":null,"externalId":null,"city":null,"state":null,"country":null,"ageRange":null,"badge":null,"shopperProfiles":[]},"reviewedDate":null,"purchaseDate":null,"dateCreated":"2025-10-24T00:00:00-04:00","customData":[],"incentiveType":null,"campaign":null,"deviceFingerprint":null,"topics":[{"name":"primer setup","score":0.51}],"syndication":{"sourceName":"RCBS","siteUrl":"https://www.rcbs.com/","logoUrl":"https://images.turnto.com/site/syndicationlogos/2917_LH48.png"},"catalogItems":[{"sku":"3034-90201","title":"RCBS Universal Hand Priming Tool","url":"https://www.scheels.com/p/3034-90201","category":"reloading-priming-tools","reviewCount":48,"ratingCount":48,"averageRating":4.6,"ratingBreakdown":{"1":0,"2":2,"3":4,"4":4,"5":38},"active":true,"attributes":[]}]},{"id":7197274,"locale":"en_US","rating":2,"title":"Hand primer spring case holder","text":"I would like the no different shell holder my primmer doesn't put them in square. The primer rod small or large ,squeeze the handle and the rod is to one side so you can't get the primer to go in straight. So went back to my old rcbs hand primer no problem, l would say the newer hand primer has a problem or I got a bad one. But most rbcs tool work great but sometimes you get a lemon","textLength":385,"csFlag":false,"inappropriateFlag":false,"reviewedFlag":false,"autoModerated":false,"published":true,"incentivized":false,"upVotes":0,"downVotes":0,"orderId":null,"dimensions":[],"responses":[],"tags":[],"media":{"photo":[],"video":[],"audio":[]},"user":{"nickName":"Ken r.","firstName":null,"lastName":null,"emailAddress":null,"externalId":null,"city":null,"state":null,"country":null,"ageRange":null,"badge":null,"shopperProfiles":[]},"reviewedDate":null,"purchaseDate":null,"dateCreated":"2025-08-17T00:00:00-04:00","customData":[],"incentiveType":null,"campaign":null,"deviceFingerprint":null,"topics":[{"name":"primer setup","score":0.51}],"syndication":{"sourceName":"RCBS","siteUrl":"https://www.rcbs.com/","logoUrl":"https://images.turnto.com/site/syndicationlogos/2917_LH48.png"},"catalogItems":[{"sku":"3034-90201","title":"RCBS Universal Hand Priming Tool","url":"https://www.scheels.com/p/3034-90201","category":"reloading-priming-tools","reviewCount":48,"ratingCount":48,"averageRating":4.6,"ratingBreakdown":{"1":0,"2":2,"3":4,"4":4,"5":38},"active":true,"attributes":[]}]},{"id":6653373,"locale":"en_US","rating":5,"title":"Excellent","text":"Great choice. . . .","textLength":19,"csFlag":false,"inappropriateFlag":false,"reviewedFlag":false,"autoModerated":false,"published":true,"incentivized":false,"upVotes":0,"downVotes":0,"orderId":null,"dimensions":[],"responses":[],"tags":[],"media":{"photo":[],"video":[],"audio":[]},"user":{"nickName":"George O.","firstName":null,"lastName":null,"emailAddress":null,"externalId":null,"city":null,"state":null,"country":null,"ageRange":null,"badge":null,"shopperProfiles":[]},"reviewedDate":null,"purchaseDate":null,"dateCreated":"2025-05-28T00:00:00-04:00","customData":[],"incentiveType":null,"campaign":null,"deviceFingerprint":null,"topics":[],"syndication":{"sourceName":"RCBS","siteUrl":"https://www.rcbs.com/","logoUrl":"https://images.turnto.com/site/syndicationlogos/2917_LH48.png"},"catalogItems":[{"sku":"3034-90201","title":"RCBS Universal Hand Priming Tool","url":"https://www.scheels.com/p/3034-90201","category":"reloading-priming-tools","reviewCount":48,"ratingCount":48,"averageRating":4.6,"ratingBreakdown":{"1":0,"2":2,"3":4,"4":4,"5":38},"active":true,"attributes":[]}]},{"id":6636751,"locale":"en_US","rating":3,"title":"Ok but badly let down by plastic parts","text":"A solid product badly let down by rubbish plastic primer feeds.\nThe plastic primer feed on my brand new RCBS split whilst trying to fit the tray.\nIt seems the same with other hand primers. . . the manufacturer tries to save a few pennies by using substandard plastic parts.","textLength":273,"csFlag":false,"inappropriateFlag":false,"reviewedFlag":false,"autoModerated":false,"published":true,"incentivized":false,"upVotes":0,"downVotes":0,"orderId":null,"dimensions":[],"responses":[],"tags":[],"media":{"photo":[],"video":[],"audio":[]},"user":{"nickName":"John T.","firstName":null,"lastName":null,"emailAddress":null,"externalId":null,"city":null,"state":null,"country":null,"ageRange":null,"badge":null,"shopperProfiles":[]},"reviewedDate":null,"purchaseDate":null,"dateCreated":"2025-04-14T00:00:00-04:00","customData":[],"incentiveType":null,"campaign":null,"deviceFingerprint":null,"topics":[{"name":"primer setup","score":0.47}],"syndication":{"sourceName":"RCBS","siteUrl":"https://www.rcbs.com/","logoUrl":"https://images.turnto.com/site/syndicationlogos/2917_LH48.png"},"catalogItems":[{"sku":"3034-90201","title":"RCBS Universal Hand Priming Tool","url":"https://www.scheels.com/p/3034-90201","category":"reloading-priming-tools","reviewCount":48,"ratingCount":48,"averageRating":4.6,"ratingBreakdown":{"1":0,"2":2,"3":4,"4":4,"5":38},"active":true,"attributes":[]}]},{"id":6636752,"locale":"en_US","rating":4,"title":"Blocks","text":"I really like this product except what I’ve seen many people saying the guides break which mine did twice first time very impressed I emailed looking for the replacement parts never heard a thing then one day it just showed up in the mail the second one I checked and the replacement was available for purchase not cheap and expensive shipping otherwise I like it","textLength":363,"csFlag":false,"inappropriateFlag":false,"reviewedFlag":false,"autoModerated":false,"published":true,"incentivized":false,"upVotes":0,"downVotes":0,"orderId":null,"dimensions":[],"responses":[],"tags":[],"media":{"photo":[],"video":[],"audio":[]},"user":{"nickName":"Brian R.","firstName":null,"lastName":null,"emailAddress":null,"externalId":null,"city":null,"state":null,"country":null,"ageRange":null,"badge":null,"shopperProfiles":[]},"reviewedDate":null,"purchaseDate":null,"dateCreated":"2025-03-31T00:00:00-04:00","customData":[],"incentiveType":null,"campaign":null,"deviceFingerprint":null,"topics":[{"name":"replacement parts","score":0.45}],"syndication":{"sourceName":"RCBS","siteUrl":"https://www.rcbs.com/","logoUrl":"https://images.turnto.com/site/syndicationlogos/2917_LH48.png"},"catalogItems":[{"sku":"3034-90201","title":"RCBS Universal Hand Priming Tool","url":"https://www.scheels.com/p/3034-90201","category":"reloading-priming-tools","reviewCount":48,"ratingCount":48,"averageRating":4.6,"ratingBreakdown":{"1":0,"2":2,"3":4,"4":4,"5":38},"active":true,"attributes":[]}]},{"id":4441252,"locale":"en_US","rating":5,"title":null,"text":"Really nice solid smooth operating device. Seems like it’s built to last. The universal shell holder is great and swapping the piston to switch between small and large primers is a snap.","textLength":186,"csFlag":false,"inappropriateFlag":true,"reviewedFlag":true,"autoModerated":true,"published":true,"incentivized":false,"upVotes":0,"downVotes":0,"orderId":"248875160","dimensions":[{"type":1,"dimensionId":3,"dimensionLabel":"Value","id":11,"code":"VAL05","label":null,"value":5},{"type":1,"dimensionId":4,"dimensionLabel":"Durability","id":16,"code":"DUR05","label":null,"value":5},{"type":1,"dimensionId":5,"dimensionLabel":"Quality","id":21,"code":"QUAL5","label":null,"value":5}],"responses":[],"tags":[],"media":{"photo":[],"video":[],"audio":[]},"user":{"nickName":null,"firstName":"George","lastName":"Tsiones","emailAddress":"[email protected]","externalId":null,"city":null,"state":null,"country":null,"ageRange":null,"badge":null,"shopperProfiles":[]},"reviewedDate":"2024-07-10T01:45:49-04:00","purchaseDate":"2024-03-12T19:58:56-04:00","dateCreated":"2024-03-16T06:27:27-04:00","customData":[],"incentiveType":null,"campaign":null,"deviceFingerprint":null,"topics":[{"name":"primer setup","score":0.5}],"catalogItems":[{"sku":"3034-90201","title":"RCBS Universal Hand Priming Tool","url":"https://www.scheels.com/p/3034-90201","category":"reloading-priming-tools","reviewCount":48,"ratingCount":48,"averageRating":4.6,"ratingBreakdown":{"1":0,"2":2,"3":4,"4":4,"5":38},"active":true,"attributes":[]}]},{"id":4289337,"locale":"en_US","rating":5,"title":"New style hand loader","text":"Different from my other hand loaders.\nTook a little getting used to the spring loaded top end brass holder.\nHowever it does work like it should, no complaints.","textLength":159,"csFlag":false,"inappropriateFlag":false,"reviewedFlag":true,"autoModerated":true,"published":true,"incentivized":false,"upVotes":0,"downVotes":0,"orderId":"246653700","dimensions":[{"type":1,"dimensionId":3,"dimensionLabel":"Value","id":11,"code":"VAL05","label":null,"value":5},{"type":1,"dimensionId":4,"dimensionLabel":"Durability","id":16,"code":"DUR05","label":null,"value":5},{"type":1,"dimensionId":5,"dimensionLabel":"Quality","id":21,"code":"QUAL5","label":null,"value":5}],"responses":[{"text":"Thank you for your review! We strive to be the best retailer in the eyes of our customer, and try to make sure each customer has the best possible experience in store and on \u003ca href=\"http://SCHEELS.com.\" target=\"_blank\">SCHEELS.com.\u003c/a> Thank you for choosing SCHEELS!","locale":"en_US","user":{"nickName":"Molly L.","firstName":"Molly","lastName":"Lamp","emailAddress":"[email protected]","externalId":null,"city":null,"state":null,"country":null,"ageRange":null,"badge":null,"shopperProfiles":[]},"dateCreated":"2024-03-03T16:58:58-05:00"}],"tags":[],"media":{"photo":[],"video":[],"audio":[]},"user":{"nickName":null,"firstName":"Monte","lastName":"Weaver","emailAddress":"[email protected]","externalId":null,"city":null,"state":null,"country":null,"ageRange":null,"badge":null,"shopperProfiles":[]},"reviewedDate":"2024-03-03T21:58:58-05:00","purchaseDate":"2024-01-14T12:11:14-05:00","dateCreated":"2024-02-22T06:35:01-05:00","customData":[],"incentiveType":null,"campaign":null,"deviceFingerprint":null,"topics":[{"name":"loading","score":0.43}],"catalogItems":[{"sku":"3034-90201","title":"RCBS Universal Hand Priming Tool","url":"https://www.scheels.com/p/3034-90201","category":"reloading-priming-tools","reviewCount":48,"ratingCount":48,"averageRating":4.6,"ratingBreakdown":{"1":0,"2":2,"3":4,"4":4,"5":38},"active":true,"attributes":[]}]},{"id":4214725,"locale":"en_US","rating":5,"title":"RCBS Universal Hand Primer","text":"Brand new to reloading. I I purchased this item to prime all of my cases off the press. After a couple of tries, I figured out that the lever has to be fully depressed to successfully prime your cases. I primed 1000 cases in a little over an hour. I’m very happy with this purchase and look forward to many years of use from it. Keep it oiled and it works flawlessly.","textLength":367,"csFlag":false,"inappropriateFlag":false,"reviewedFlag":false,"autoModerated":false,"published":true,"incentivized":false,"upVotes":0,"downVotes":0,"orderId":null,"dimensions":[],"responses":[],"tags":[],"media":{"photo":[],"video":[],"audio":[]},"user":{"nickName":"Charlie","firstName":null,"lastName":null,"emailAddress":null,"externalId":null,"city":null,"state":null,"country":null,"ageRange":null,"badge":null,"shopperProfiles":[]},"reviewedDate":null,"purchaseDate":null,"dateCreated":"2024-01-15T00:00:00-05:00","customData":[],"incentiveType":null,"campaign":null,"deviceFingerprint":null,"topics":[{"name":"reloading","score":0.77},{"name":"primer setup","score":0.52}],"syndication":{"sourceName":"RCBS","siteUrl":"https://www.rcbs.com/","logoUrl":"https://images.turnto.com/site/syndicationlogos/2917_LH48.png"},"catalogItems":[{"sku":"3034-90201","title":"RCBS Universal Hand Priming Tool","url":"https://www.scheels.com/p/3034-90201","category":"reloading-priming-tools","reviewCount":48,"ratingCount":48,"averageRating":4.6,"ratingBreakdown":{"1":0,"2":2,"3":4,"4":4,"5":38},"active":true,"attributes":[]}]},{"id":6636749,"locale":"en_US","rating":5,"title":"universal hand priming tool","text":"does a good job and easy to use. The only fault is it will not do 45 long colt and 45 auto rim brass. brass will fly out when trying to prime these cases. need to use old style RCBS priming tool that uses a shell holder. perhapes RCBS can have a set of jaws that can be changed to work. east task to perform.","textLength":308,"csFlag":false,"inappropriateFlag":false,"reviewedFlag":false,"autoModerated":false,"published":true,"incentivized":false,"upVotes":0,"downVotes":0,"orderId":null,"dimensions":[],"responses":[],"tags":[],"media":{"photo":[],"video":[],"audio":[]},"user":{"nickName":"Gus M.","firstName":null,"lastName":null,"emailAddress":null,"externalId":null,"city":null,"state":null,"country":null,"ageRange":null,"badge":null,"shopperProfiles":[]},"reviewedDate":null,"purchaseDate":null,"dateCreated":"2023-09-16T00:00:00-04:00","customData":[],"incentiveType":null,"campaign":null,"deviceFingerprint":null,"topics":[{"name":"brass preparation","score":0.54}],"syndication":{"sourceName":"RCBS","siteUrl":"https://www.rcbs.com/","logoUrl":"https://images.turnto.com/site/syndicationlogos/2917_LH48.png"},"catalogItems":[{"sku":"3034-90201","title":"RCBS Universal Hand Priming Tool","url":"https://www.scheels.com/p/3034-90201","category":"reloading-priming-tools","reviewCount":48,"ratingCount":48,"averageRating":4.6,"ratingBreakdown":{"1":0,"2":2,"3":4,"4":4,"5":38},"active":true,"attributes":[]}]}],"offset":0,"limit":10,"total":48}"Full Description:\nThe Universal Hand Priming tool combines the universal shell holder from the APS® tool with the primer tray from the standard tool to offer unmatched performance. The universal shell holder accept cases from .32 ACP to .45-70 Government. The safety gate isolates the primer seating operation from the primer supply to reduce the risk of tray detonation. The removable primer tray orients their primers for use and will fit any manufacturer's primer packaging. It includes accessories to seat large and small rifle or pistol primers.<br />\r\n<br />\r\n<strong><br><strong>Note:</strong> Out of the box ready to use for Large Primers such as Rifle or Magnum Pistol cases.<br />\r\n<br />\r\n<strong>*WEAR SAFETY GLASSES*</strong>\n\nSpecifications:\n\u003cul>\n\u003cli>UPC: 076683902016\u003c/li>\n\u003cli>Model #: 90201\u003c/li>\n\u003cli>Style: Hand-Held\u003c/li>\n\u003cli>Shellholder Type: Universal Built-In Adjustable\u003c/li>\n\u003cli>Notes: <strong> </strong>Works with all brands of large and small rifle and pistol primers\u003c/li>\n\u003cli>Made In United States of America\u003c/li>\n\u003c/ul>\n"