{"reviews":[{"id":6287966,"locale":"en_US","rating":5,"title":"Cute and fun","text":"This Lego set is seriously the cutest! My seven year old daughter put it together pretty easily and is obsessed with the little Lego characters. She even takes them in the bath and brings them everywhere. The only tricky part was the swing. It is a bit off balance so every time she tried to actually swing the character it would fall apart. It got so frustrating that we finally just glued it together. Other than that it has been a huge hit!","textLength":443,"csFlag":false,"inappropriateFlag":false,"reviewedFlag":false,"autoModerated":false,"published":true,"incentivized":true,"upVotes":0,"downVotes":0,"orderId":null,"dimensions":[],"responses":[],"tags":[],"media":{"photo":[],"video":[],"audio":[]},"user":{"nickName":"tiffanib_5902","firstName":null,"lastName":null,"emailAddress":null,"externalId":null,"city":null,"state":null,"country":null,"ageRange":null,"badge":null,"shopperProfiles":[]},"reviewedDate":null,"purchaseDate":null,"dateCreated":"2025-02-25T00:00:00-05:00","customData":[],"incentiveType":null,"campaign":null,"deviceFingerprint":null,"topics":[],"syndication":{"sourceName":"LEGO","siteUrl":"https://shop.lego.com/en-US","logoUrl":"https://images.turnto.com/site/syndicationlogos/1527_LH48.png"},"catalogItems":[{"sku":"42884-6470508","title":"LEGO DUPLO Disney Ariels Magical Underwater Palace Kids Learning Toy 10435","url":"https://www.scheels.com/p/42884-6470508","category":"building-sets-and-kits","reviewCount":9,"ratingCount":9,"averageRating":4.1,"ratingBreakdown":{"1":1,"2":0,"3":2,"4":0,"5":6},"active":true,"attributes":[]}]},{"id":5806290,"locale":"en_US","rating":5,"title":"Magical and Fun, But Could Be Better Organized","text":"I recently gifted the Lego Ariel’s Magical Underwater Palace to my three-year-old for Christmas, and it was a huge hit! She had so much fun building it with her nine-year-old sister, which made it a wonderful bonding experience. The set is perfect for younger kids since the pieces are larger than those in typical Lego sets for older children, making it easier for little hands to manage.\n\nMy only complaint is that the bags weren’t labeled or organized according to the instructions. We had to dump all the bags into one pile because they were completely mixed up, which added a bit of unnecessary frustration. Despite that, it’s a beautiful set with bright, fun colors and great details. Both of my kids loved it, and it’s been a magical addition to their playtime!","textLength":768,"csFlag":false,"inappropriateFlag":false,"reviewedFlag":false,"autoModerated":false,"published":true,"incentivized":true,"upVotes":0,"downVotes":0,"orderId":null,"dimensions":[],"responses":[],"tags":[],"media":{"photo":[],"video":[],"audio":[]},"user":{"nickName":"jleannes91_5654","firstName":null,"lastName":null,"emailAddress":null,"externalId":null,"city":null,"state":null,"country":null,"ageRange":null,"badge":null,"shopperProfiles":[]},"reviewedDate":null,"purchaseDate":null,"dateCreated":"2024-12-31T00:00:00-05:00","customData":[],"incentiveType":null,"campaign":null,"deviceFingerprint":null,"topics":[{"name":"creative building","score":0.45},{"name":"age-appropriate design","score":0.49},{"name":"imaginative play","score":0.47}],"syndication":{"sourceName":"LEGO","siteUrl":"https://shop.lego.com/en-US","logoUrl":"https://images.turnto.com/site/syndicationlogos/1527_LH48.png"},"catalogItems":[{"sku":"42884-6470508","title":"LEGO DUPLO Disney Ariels Magical Underwater Palace Kids Learning Toy 10435","url":"https://www.scheels.com/p/42884-6470508","category":"building-sets-and-kits","reviewCount":9,"ratingCount":9,"averageRating":4.1,"ratingBreakdown":{"1":1,"2":0,"3":2,"4":0,"5":6},"active":true,"attributes":[]}]},{"id":5453006,"locale":"en_US","rating":5,"title":"Such a gorgeous and fun playset","text":"My family absolutely adored this set! I must begin by saying these may be the most endearing Lego characters I've ever laid eyes on - they're incredibly detailed. I applaud Duplo for prioritizing safety for younger users. Lego consistently inspires kids to unlock their creative potential, hone their hand-eye coordination, and bring joy to people of all ages through ingenious designs. This set was a breeze to assemble and provided endless entertainment.","textLength":456,"csFlag":false,"inappropriateFlag":false,"reviewedFlag":false,"autoModerated":false,"published":true,"incentivized":true,"upVotes":0,"downVotes":0,"orderId":null,"dimensions":[],"responses":[],"tags":[],"media":{"photo":[],"video":[],"audio":[]},"user":{"nickName":"felicial62","firstName":null,"lastName":null,"emailAddress":null,"externalId":null,"city":null,"state":null,"country":null,"ageRange":null,"badge":null,"shopperProfiles":[]},"reviewedDate":null,"purchaseDate":null,"dateCreated":"2024-09-21T00:00:00-04:00","customData":[],"incentiveType":null,"campaign":null,"deviceFingerprint":null,"topics":[{"name":"creative building","score":0.42},{"name":"playset interaction","score":0.49},{"name":"age-appropriate design","score":0.45},{"name":"imaginative play","score":0.55}],"syndication":{"sourceName":"LEGO","siteUrl":"https://shop.lego.com/en-US","logoUrl":"https://images.turnto.com/site/syndicationlogos/1527_LH48.png"},"catalogItems":[{"sku":"42884-6470508","title":"LEGO DUPLO Disney Ariels Magical Underwater Palace Kids Learning Toy 10435","url":"https://www.scheels.com/p/42884-6470508","category":"building-sets-and-kits","reviewCount":9,"ratingCount":9,"averageRating":4.1,"ratingBreakdown":{"1":1,"2":0,"3":2,"4":0,"5":6},"active":true,"attributes":[]}]},{"id":5449617,"locale":"en_US","rating":5,"title":"Even Better than Expected","text":"This set is great for any Little Mermaid or just mermaid fans in general. My daughter has a ton of Duplo sets and was soo excited to put this one together. Although she just turned 7, I still prefer these legos as they are a little bigger and easier to put together and take apart. She’s already added in her other Ariel sets and made a big underwater kingdom. Very much pleased with this!","textLength":389,"csFlag":false,"inappropriateFlag":false,"reviewedFlag":false,"autoModerated":false,"published":true,"incentivized":true,"upVotes":0,"downVotes":0,"orderId":null,"dimensions":[],"responses":[],"tags":[],"media":{"photo":[],"video":[],"audio":[]},"user":{"nickName":"cassieq3","firstName":null,"lastName":null,"emailAddress":null,"externalId":null,"city":null,"state":null,"country":null,"ageRange":null,"badge":null,"shopperProfiles":[]},"reviewedDate":null,"purchaseDate":null,"dateCreated":"2024-09-18T00:00:00-04:00","customData":[],"incentiveType":null,"campaign":null,"deviceFingerprint":null,"topics":[{"name":"age-appropriate design","score":0.42},{"name":"underwater setting","score":0.45}],"syndication":{"sourceName":"LEGO","siteUrl":"https://shop.lego.com/en-US","logoUrl":"https://images.turnto.com/site/syndicationlogos/1527_LH48.png"},"catalogItems":[{"sku":"42884-6470508","title":"LEGO DUPLO Disney Ariels Magical Underwater Palace Kids Learning Toy 10435","url":"https://www.scheels.com/p/42884-6470508","category":"building-sets-and-kits","reviewCount":9,"ratingCount":9,"averageRating":4.1,"ratingBreakdown":{"1":1,"2":0,"3":2,"4":0,"5":6},"active":true,"attributes":[]}]},{"id":5446540,"locale":"en_US","rating":3,"title":"Eh","text":"I helped my daughter put it together. Overall, it was ok, but too pricey for what you get. Disappointed that Flounder wasn't included in the set, because he's an original.","textLength":171,"csFlag":false,"inappropriateFlag":false,"reviewedFlag":false,"autoModerated":false,"published":true,"incentivized":true,"upVotes":0,"downVotes":0,"orderId":null,"dimensions":[],"responses":[],"tags":[],"media":{"photo":[],"video":[],"audio":[]},"user":{"nickName":"leefifer1993","firstName":null,"lastName":null,"emailAddress":null,"externalId":null,"city":null,"state":null,"country":null,"ageRange":null,"badge":null,"shopperProfiles":[]},"reviewedDate":null,"purchaseDate":null,"dateCreated":"2024-09-17T00:00:00-04:00","customData":[],"incentiveType":null,"campaign":null,"deviceFingerprint":null,"topics":[],"syndication":{"sourceName":"LEGO","siteUrl":"https://shop.lego.com/en-US","logoUrl":"https://images.turnto.com/site/syndicationlogos/1527_LH48.png"},"catalogItems":[{"sku":"42884-6470508","title":"LEGO DUPLO Disney Ariels Magical Underwater Palace Kids Learning Toy 10435","url":"https://www.scheels.com/p/42884-6470508","category":"building-sets-and-kits","reviewCount":9,"ratingCount":9,"averageRating":4.1,"ratingBreakdown":{"1":1,"2":0,"3":2,"4":0,"5":6},"active":true,"attributes":[]}]},{"id":5435090,"locale":"en_US","rating":5,"title":"Fun!","text":"My child loves this Lego set! I didn’t realize how large the set would be overall but that’s okay! It’s for ages 2 and up so littles can join in on the building as well. It’s great!","textLength":181,"csFlag":false,"inappropriateFlag":false,"reviewedFlag":false,"autoModerated":false,"published":true,"incentivized":true,"upVotes":0,"downVotes":0,"orderId":null,"dimensions":[],"responses":[],"tags":[],"media":{"photo":[],"video":[],"audio":[]},"user":{"nickName":"teeb19","firstName":null,"lastName":null,"emailAddress":null,"externalId":null,"city":null,"state":null,"country":null,"ageRange":null,"badge":null,"shopperProfiles":[]},"reviewedDate":null,"purchaseDate":null,"dateCreated":"2024-09-15T00:00:00-04:00","customData":[],"incentiveType":null,"campaign":null,"deviceFingerprint":null,"topics":[{"name":"creative building","score":0.41},{"name":"age-appropriate design","score":0.48}],"syndication":{"sourceName":"LEGO","siteUrl":"https://shop.lego.com/en-US","logoUrl":"https://images.turnto.com/site/syndicationlogos/1527_LH48.png"},"catalogItems":[{"sku":"42884-6470508","title":"LEGO DUPLO Disney Ariels Magical Underwater Palace Kids Learning Toy 10435","url":"https://www.scheels.com/p/42884-6470508","category":"building-sets-and-kits","reviewCount":9,"ratingCount":9,"averageRating":4.1,"ratingBreakdown":{"1":1,"2":0,"3":2,"4":0,"5":6},"active":true,"attributes":[]}]},{"id":5431129,"locale":"en_US","rating":3,"title":"Frustrating to assemble","text":"First thing I noticed was the bags were not labeled which frustrated my 5 year old. The prices for each step were mixed into different bags. Once assembled it is very bright which pulls in the children's attention.","textLength":214,"csFlag":false,"inappropriateFlag":false,"reviewedFlag":false,"autoModerated":false,"published":true,"incentivized":true,"upVotes":0,"downVotes":0,"orderId":null,"dimensions":[],"responses":[],"tags":[],"media":{"photo":[],"video":[],"audio":[]},"user":{"nickName":"hannahn204","firstName":null,"lastName":null,"emailAddress":null,"externalId":null,"city":null,"state":null,"country":null,"ageRange":null,"badge":null,"shopperProfiles":[]},"reviewedDate":null,"purchaseDate":null,"dateCreated":"2024-09-13T00:00:00-04:00","customData":[],"incentiveType":null,"campaign":null,"deviceFingerprint":null,"topics":[{"name":"assembly experience","score":0.57}],"syndication":{"sourceName":"LEGO","siteUrl":"https://shop.lego.com/en-US","logoUrl":"https://images.turnto.com/site/syndicationlogos/1527_LH48.png"},"catalogItems":[{"sku":"42884-6470508","title":"LEGO DUPLO Disney Ariels Magical Underwater Palace Kids Learning Toy 10435","url":"https://www.scheels.com/p/42884-6470508","category":"building-sets-and-kits","reviewCount":9,"ratingCount":9,"averageRating":4.1,"ratingBreakdown":{"1":1,"2":0,"3":2,"4":0,"5":6},"active":true,"attributes":[]}]},{"id":5417368,"locale":"en_US","rating":5,"title":"Ariel LEGOs For Littles","text":"This set is great for any little Ariel/Little Mermaid fan (set for ages 2+). The Duplo sets are perfect for little ones with small hands who like to put toys in their mouth. No small parts to choke on. Since the blocks are large it’s a great way for little ones to learn to build. This is a larger set with lots of different ways to play. Includes 2 figures (Ariel and Fernie), Sebastian, a guitar, a brush, a camera, a cup, 2 tables, and a treasure chest, as well as the castle and swing set. My daughter is 8 years old, and while she’s a little old for Duplos since she’s old enough to play with regular LEGOs, she really likes playing with this set. She loves Ariel/The Little Mermaid (the movies and shows). This particular set retails for $79.99, which seems a little much in my opinion even if this is a larger play set. *I received this item complimentary from Influenster for my honest review.*","textLength":902,"csFlag":false,"inappropriateFlag":false,"reviewedFlag":false,"autoModerated":false,"published":true,"incentivized":true,"upVotes":0,"downVotes":0,"orderId":null,"dimensions":[],"responses":[],"tags":[],"media":{"photo":[],"video":[],"audio":[]},"user":{"nickName":"corkyreed89","firstName":null,"lastName":null,"emailAddress":null,"externalId":null,"city":null,"state":null,"country":null,"ageRange":null,"badge":null,"shopperProfiles":[]},"reviewedDate":null,"purchaseDate":null,"dateCreated":"2024-09-11T00:00:00-04:00","customData":[],"incentiveType":null,"campaign":null,"deviceFingerprint":null,"topics":[{"name":"small hands usability","score":0.46},{"name":"creative building","score":0.43},{"name":"age-appropriate design","score":0.48},{"name":"imaginative play","score":0.44},{"name":"figure details","score":0.49},{"name":"building complexity","score":0.42}],"syndication":{"sourceName":"LEGO","siteUrl":"https://shop.lego.com/en-US","logoUrl":"https://images.turnto.com/site/syndicationlogos/1527_LH48.png"},"catalogItems":[{"sku":"42884-6470508","title":"LEGO DUPLO Disney Ariels Magical Underwater Palace Kids Learning Toy 10435","url":"https://www.scheels.com/p/42884-6470508","category":"building-sets-and-kits","reviewCount":9,"ratingCount":9,"averageRating":4.1,"ratingBreakdown":{"1":1,"2":0,"3":2,"4":0,"5":6},"active":true,"attributes":[]}]},{"id":5210377,"locale":"en_US","rating":1,"title":"bad lego","text":"this is not a reasonable price for this dumb lego. Duplo LOWER YOUR PRICES………..❤️","textLength":81,"csFlag":false,"inappropriateFlag":false,"reviewedFlag":false,"autoModerated":false,"published":true,"incentivized":false,"upVotes":0,"downVotes":0,"orderId":null,"dimensions":[],"responses":[],"tags":[],"media":{"photo":[],"video":[],"audio":[]},"user":{"nickName":"ProfessorSternMeerkat103","firstName":null,"lastName":null,"emailAddress":null,"externalId":null,"city":null,"state":null,"country":null,"ageRange":null,"badge":null,"shopperProfiles":[]},"reviewedDate":null,"purchaseDate":null,"dateCreated":"2024-08-23T00:00:00-04:00","customData":[],"incentiveType":null,"campaign":null,"deviceFingerprint":null,"topics":[],"syndication":{"sourceName":"LEGO","siteUrl":"https://shop.lego.com/en-US","logoUrl":"https://images.turnto.com/site/syndicationlogos/1527_LH48.png"},"catalogItems":[{"sku":"42884-6470508","title":"LEGO DUPLO Disney Ariels Magical Underwater Palace Kids Learning Toy 10435","url":"https://www.scheels.com/p/42884-6470508","category":"building-sets-and-kits","reviewCount":9,"ratingCount":9,"averageRating":4.1,"ratingBreakdown":{"1":1,"2":0,"3":2,"4":0,"5":6},"active":true,"attributes":[]}]}],"offset":0,"limit":10,"total":9}"Full Description:\nImmerse fans of Disney’s The Little Mermaid in a world of undersea fun with the LEGO DUPLO Disney Ariel’s Magical Underwater Palace (10435) building set for preschool kids. Toddlers ages 2 and up use their logical thinking and self-expression to recreate scenes from the Disney Junior TV show Ariel. Toddlers help the LEGO DUPLO Disney Princess Ariel figure to get ready in her bedroom. She then hits the dancefloor, with Fernie and Sebastian playing musical instruments. These are just some of many accessories included in this The Little Mermaid toy that inspire toddlers to invent stories about Ariel and her friends. By role-playing the characters, toddlers explore how to build relationships. This buildable educational toy also develops dexterity as toddlers spin the dancefloor and push the movable swing. Ariel’s undersea buildable kids' learning toy also helps preschoolers practice fine motor skills and hand-eye coordination as they assemble this set’s building bricks in their own creative way to make a display piece they’ll be proud of. Contains 116 pieces.\n\nFeatures:\n\u003cul>\n\u003cli>Buildable toy castle home of Ariel, the Little Mermaid – Toddlers enjoy undersea construction fun with the LEGO DUPLO Disney Ariel’s Magical Underwater Palace\u003c/li>\n\u003cli>3 familiar characters – Preschoolers explore the magical features of the castle building set from the Disney Junior Ariel TV show with LEGO DUPLO figures Ariel, Fernie and Sebastian\u003c/li>\n\u003cli>Lots of features and accessories – In the bedroom, ballroom and play area are elements to spark undersea stories, such as a brush, camera for taking photos of the friends, guitar, pitcher and plate\u003c/li>\n\u003cli>Develops dexterity – Toddlers hone their fine motor skills using fun functions such as the spinning buildable toy dancefloor and the movable swing\u003c/li>\n\u003cli>A treat for Little Mermaid fans – This colorful The Little Mermaid toy is a fun gift idea for toddlers who love role play toys and the Disney Junior Ariel TV show\u003c/li>\n\u003cli>Kids’ learning toy for preschoolers – LEGO DUPLO educational toys support emotional and developmental learning through fun filled, creative playtimes\u003c/li>\n\u003cli>Measurements – This 116 piece building set includes a castle measuring over 16.5 in. (42 cm) high, 13.5 in. (35 cm) wide and 8.5 in. (21 cm) deep\u003c/li>\n\u003c/ul>\n\nSpecifications:\n\u003cul>\n\u003cli>Contains 116 Pieces\u003c/li>\n\u003cli>Ages 2+\u003c/li>\n\u003c/ul>\n"