Welcome toRapid City SCHEELS

About Rapid City SCHEELS

Rapid City SCHEELS first opened its doors in 1994 at Rushmore Mall, quickly becoming Western South Dakota’s go-to destination for sports, fashion, and footwear. From 2009 to 2014, the store expanded into a 118,000-square-foot shopping and entertainment experience, creating a destination the whole family can enjoy.

Store Features & Attractions

Today, Rapid City SCHEELS offers more than just shopping—it’s an experience for the whole family. Some of our most popular in-store attractions include:

• Big Buck Hunter Arcade and rollerball lanes for family fun

• Ginna’s Café counter, serving SCHEELS-exclusive coffee, specialty drinks, tasty treats, and homemade fudge

Expert Services & Specialty Shops

Whether you’re preparing for your next hunt, game, or outdoor adventure, our Experts are trained to help you find the right gear. Inside our 70+ specialty shops, you’ll find top brands like Nike, KUHL, Vortex, Callaway, and more—plus exclusive SCHEELS Outfitters gear you won’t find anywhere else.

We also offer a variety of services to keep your gear performing season after season, including:

• Bike repairs and tune-ups

• Skate sharpening and ski and snowboard maintenance

• Golf fittings

Community Involvement

As an employee-owned company, Rapid City SCHEELS is dedicated to making the community stronger. Through volunteering, hosting in-store events, and partnering with local organizations, we proudly give back to the Rapid City area.

Visit your Rapid City SCHEELS for world-class shopping, unique attractions, and Expert service—whether you’re hiking in the Black Hills, fishing at Pactola Reservoir, or exploring the trails at Rushmore Mountain.