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Coming SoonWauwatosa SCHEELS
Opening Spring 2027
We can’t wait to be part of the Wauwatosa community! Learn more about why Wauwatosa SCHEELS is more than just a sporting goods store.
Your Shopping Destination
About Wauwatosa SCHEELS
In 2027, SCHEELS will open its third Wisconsin location in Wauwatosa. At more than 210,000 square feet, Wauwatosa SCHEELS will be a one-of-a-kind retail destination in the Milwaukee area, featuring specialty shops, exciting attractions, and experiences for the entire family.
Store Features & Attractions
Wauwatosa SCHEELS will be more than a store—it will be an experience for shoppers of all ages. Details on specific attractions will be announced as opening day approaches.
Expert Services & Specialty Shops
Whether you're into fishing, hiking, hockey, or hunting, having the right gear matters. Wauwatosa SCHEELS will feature over 75 specialty shops staffed with trained Experts ready to help you find top brands like Nike, On, Garmin, and more, along with exclusive SCHEELS Outfitters products you won’t find anywhere else.
Services will include:
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Golf club fittings
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Bike repairs and tune-ups
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Archery setup and maintenance
Community Involvement
As an employee-owned company, Wauwatosa SCHEELS will be committed to strengthening the community. Through volunteering, hosting in-store events, and partnering with local organizations, we will proudly give back to Wauwatosa and the surrounding area.
We look forward to welcoming you on opening day for premium shopping, family-friendly experiences, and quality service.
More Than A Store
Here’s how we’re dedicated to making a difference.
Community Athletics
We’re proud to support local athletics and the valuable lessons young athletes learn through sports.
Giving Back
We partner with local charities and organizations to create lasting change in the area.
Local Partnership
We’re committed to working alongside local programs to support them year after year.
Employee Owned
Built By Owners
There's great pride in being an owner. As an employee-owned company, we have a vested interest in the success of our company. SCHEELS rewards full-time associates beyond their paycheck with our Employee Stock Ownership Plan.
12,000+ Employee Owners
Each one dedicated to your satisfaction and success
The Possibilities Are Endless
From benefits to growth opportunities, there's no limit to what you can achieve
Employee Owned
Built By Owners
There's great pride in being an owner. As an employee-owned company, we have a vested interest in the success of our company. SCHEELS rewards full-time associates beyond their paycheck with our Employee Stock Ownership Plan.
12,000+ Employee Owners
Each one dedicated to your satisfaction and success
The Possibilities Are Endless
From benefits to growth opportunities, there's no limit to what you can achieve
Best Discount
Enjoy the best employee discount in retail on all your favorite gear and equipment.
Leading Culture
Recognized as one of the best places to work in America.
Employee Ownership
Become an employee owner through our Employee Stock Ownership Plan (ESOP).
Insurance Plans
Access a variety of comprehensive insurance plans to protect you and your family.
@wauwatosascheels
Stay up-to-date with store events, product drops, and community highlights.