Fishing Shop at Appleton SCHEELS

Visit Our Fishing Shop

We Are Fishing Experts

Expert Guidance

Our Fishing Experts share the same passion you do for the open water. With regular hands-on training and personal experience, they’re ready to answer your questions and help you stay current on the latest fishing products, techniques, and trends.

Advanced Fishing Technology

Fishing electronics continue to evolve, and our selection features advanced sonar, mapping, and live-view technology designed to help you on the water. Our Fishing Experts are happy to walk you through how these technologies work and help you find the right features for your style of fishing.

Premium Fishing Gear

Our wide selection of fishing gear includes rods, reels, combos, tackle, storage, electronics, clothing, and more! With leading brands like Garmin, Abu Garcia, and more, you can trust the fishing gear at SCHEELS to provide reliable performance and durability.

Our Fishing Services

Fishing License

Skip the extra stop and purchase your fishing license right at SCHEELS. Our associates can help you get the correct license for your state so you can hit the water without delay.

Reel Spooling

Having your reel professionally spooled is essential for longer casts and smooth retrieves. That's why our Fishing Experts will spool your fishing reel with your preferred fishing line. Simply bring in your reel, purchase your desired line, and our associates will handle the rest.

Our Premium Selection

Fishing Electronics

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Fishing Rods & Reels

Fishing Clothing

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Fishing Lures, Line & More

READY FOR THE SEASON

Our fishing selection is always changing. Reach out to your local Fishing Experts for the latest arrivals or product questions.