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What is LEGO® Smart Play™?
Sparking creativity, problem solving, and hands-on fun, the world of LEGO® has something for everyone. Now, there’s a new way to build. LEGO® Smart Play™ introduces interactive technology that works alongside traditional bricks, creating models that respond to how kids create and play.
You might be wondering: What exactly is LEGO® Smart Play™, and is it worth adding to your collection for your kids (or yourself)? Our Experts break down how this innovative system works and answer the most common questions so you can decide if Smart Play™ is the right fit for your family.
How LEGO® Smart Play™ Works
At first glance, it looks like a normal LEGO® set. But SMART Play™ adds technology that responds to how kids build and play. Here’s what actually happens when they interact with it:
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SMART Brick: This is the “brain” of the set. It powers the model and triggers actions like lights, sounds, or movement whenever it senses input from the tags or minifigures.
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SMART Tags: Special tiles that kids can place throughout their builds. When a tag is activated, it tells the SMART Brick what reaction to perform, creating cause-and-effect play that kids can explore.
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SMART Minifigures: These aren’t just characters. They can interact with the tags and brick to unlock reactions, movement, or sounds, adding storytelling and game-like challenges to the build.
Why Smart Play™
Parents love LEGO® because it encourages problem solving, and that’s not going away with Smart Play™. Through extensive research, LEGO® discovered that kids wanted a toy they could play with friends, that responded to their actions, and that evolved with how they played. This inspired SMART Play™, which offers:
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Screen-free fun that still sparks creativity and problem solving
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Interactive play that extends beyond building, keeping kids engaged long after the set is complete
Frequently Asked Questions about LEGO® Smart Play™
As our Experts trained on LEGO® SMART Play™, they had plenty of questions about how it works and what makes it different. Here are the most common questions they asked.
Shop LEGO® Smart Play™ Sets
Whether it’s building with friends, telling stories, or discovering new ways to play, SMART Play™ keeps imagination at the center of every experience. If you have any questions about LEGO, stop into your local SCHEELS to speak with an Expert.
