From Montana’s backcountry to your backyard fire, the Alpine Touch x Jim Bridger “Old Fashioned” Cherry Bourbon Rub is built for those who appreciate bold flavor with a refined edge. Inspired by the classic Old Fashioned cocktail and the legacy of mountain man Jim Bridger, this sweet and savory blend layers rich cherry notes with smooth bourbon character to create a deep, caramelized finish on every cook. Whether you're grilling, smoking, or roasting, this rub brings a touch of frontier craftsmanship to pork, chicken, and beyond.