“Ride for the brand.” Inspired by Rip Wheeler of Paramount Network’s Yellowstone, Ride captures a cowboy’s night out at a smoky bar. It’s made for the rough and tough outdoorsman who likes a shot of bourbon before heading home to waiting arms. It opens with raw bergamot and crisp clary sage, then settles into smoked whiskey, charred vanilla and rough-cut tobacco. Warm, seductive and captivating, this handcrafted men’s fragrance is bold and smoky without being overpowering, and it lasts all day.