Welcome to
Eau Claire SCHEELS
Your Shopping Destination
About Eau Claire SCHEELS
In 1995, Eau Claire SCHEELS opened its doors in Oakwood Mall, and by 2000, the store had expanded to a 100,000-square-foot shopping and entertainment destination for the whole family. Today, Eau Claire SCHEELS is a premier stop for sports, fashion, footwear, and outdoor gear in Wisconsin.
Store Features & Attractions
Eau Claire SCHEELS offers more than just shopping—it’s an experience for everyone. Some of our most popular in-store attractions include:
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Rollerball bowling for friendly competition
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Ginna’s Café counter, serving specialty coffee and sweet treats
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Specialty displays and photo opportunities around the store
Expert Services & Specialty Shops
Whether you’re preparing for your next hunt, outdoor adventure, or sporting event, our Experts are trained to help you find the right gear. Inside our specialty shops, you’ll find top brands like Nike, Garmin, Humminbird, TaylorMade, and more—plus SCHEELS Outfitters exclusive products, including camping equipment and hunting apparel.
We also offer a variety of services to keep your gear performing season after season, including:
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Bike repairs and tune-ups
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Skate sharpening
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Golf fittings
Community Involvement
As an employee-owned company, Eau Claire SCHEELS is dedicated to strengthening the local community. Through volunteering, hosting in-store events, and partnering with local organizations, we proudly give back to the Eau Claire area.
Visit your Eau Claire SCHEELS for world-class shopping, unique attractions, and Expert service—whether you’re cheering on the Packers and Badgers, exploring Wisconsin’s trails, or preparing for your next outdoor adventure.
Employee Owned
Join Our Team
- Be part of a 100% employee-owned company where your hard work directly benefits you
- Competitive wages, health benefits, and employee stock ownership plan (ESOP)
- Build your career in a supportive, team-oriented environment
Employee Owned
Join Our Team
- Be part of a 100% employee-owned company where your hard work directly benefits you
- Competitive wages, health benefits, and employee stock ownership plan (ESOP)
- Build your career in a supportive, team-oriented environment
More Than A Store
Here’s how we’re dedicated to making a difference.
Community Athletics
We’re proud to support local athletics and the valuable lessons young athletes learn through sports.
Giving Back
We partner with local charities and organizations to create lasting change in the area.
Local Partnership
We’re committed to working alongside local programs to support them year after year.