Welcome to
Lincoln SCHEELS

About Lincoln SCHEELS

In April 2000, SCHEELS opened its doors in Lincoln, Nebraska, with an 80,000-square-foot shopping experience featuring the region’s largest selection of sports, fashion, and footwear. In September 2018, a new two-level, 220,000-square-foot store opened with over 80 specialty shops, a Toy Land Shop featuring a LEGO® replica of the Cornhusker mascot, Lil’ Red, and more than 10 attractions for the entire family to enjoy.

Store Features & Attractions

Lincoln SCHEELS offers more than just shopping—it’s an experience for everyone. Some of our most popular in-store attractions include:

• A 65-foot indoor Ferris wheel and wildlife mountain

• 16,000 gallon saltwater aquarium 

• Ginna’s Café, serving lunch and specialty coffee, plus Fuzziwig’s Candy Factory for a sweet treat

Expert Services & Specialty Shops

Whether you’re gearing up for your next adventure, sporting event, or outdoor activity, our Experts are trained to help you find the right gear. Inside our specialty shops, you’ll find high-quality brands like Nike, adidas, Brooks, Garmin, and more—plus SCHEELS Outfitters exclusive products, including camping equipment and hunting apparel.

We also offer services to keep your gear performing at its best, including:

• Golf fittings

• Bike tune-ups and repairs

• Skate sharpening

Community Involvement

As an employee-owned company, Lincoln SCHEELS is dedicated to giving back to the community. Through volunteering, hosting in-store events, and partnering with local organizations, we proudly support the Lincoln area.

Visit your Lincoln SCHEELS for world-class shopping, unique attractions, and Expert service—whether you’re hiking at Holmes Lake Park, fishing at Branched Oak Lake, or cheering on the Nebraska Cornhuskers at Memorial Stadium.