Bike Shop at Appleton SCHEELS

Visit Our Bike Shop

We Are Bike Experts

Expert Guidance

Whether you’re looking for your kid’s first bike or needing an upgrade for the next triathlon, our Bike Experts are here to help you find the right fit. With ongoing hands-on training and a passion for cycling, they stay current on the latest bike technology and gear to help you ride with confidence.

Professional Bike Services

Our bike shop goes beyond just offering quality bikes and gear. Our trained technicians provide a wide range of services so you can keep your bike performing season after season.

Premium Bike Selection

Explore a wide variety of bikes, helmets, apparel, and cycling accessories designed for riders of all levels. Shop trusted brands like Trek, Bontrager, and more known for durability and performance.

Our Bike Services

Bike Tune-Ups

Keep your bike performing at its best with SCHEELS bike tune-ups. From brake adjustments to gear tuning, our technicians inspect and fine-tune your bike to improve safety, comfort, and performance.

Bike Assembly

Get your new bike ready to ride with SCHEELS professional bike assembly. We’ll make sure that each component is correctly installed, adjusted, and safe—so you can enjoy a smooth, worry-free ride from the start.

Bike Installations

Need accessories or upgrades? SCHEELS bike installations include adding racks, pedals, fenders, and more.

Our Premium Selection

READY FOR THE SEASON

Our bike selection is always changing. Reach out to your local Bike Experts for the latest arrivals or product questions.