Fishing Shop at Wauwatosa SCHEELS
The Fishing Shop at Wauwatosa SCHEELS will be the go-to destination for anglers of all skill levels. From high-tech electronics to proven lures and top-performing rods, reels, and trolling motors, you'll find everything you need for your next day on the Great Lakes or local rivers..
Fishing Electronics
You’ll be able to shop the latest fish finders, GPS units, and marine electronics from leading brands like Garmin and Humminbird. Whether you're trolling for salmon on Lake Michigan or casting for bass, our Fishing Experts will help you select the right technology for your boat and style.
Reels, Rods & Combos
Wauwatosa SCHEELS will carry a variety of rods, reels, and combos for every angler. Whether you're casting for largemouth bass or looking for perch, our selection will include the latest gear from top brands to match your favorite techniques.
Lures
From bass and sunfish to northern pike and walleye, the Fishing Shop will feature a wide selection of lures to keep your tackle box ready for any Wisconsin fishing adventure.
Fishing Clothing
Stay comfortable on the water in any condition with performance fishing apparel designed for Wisconsin weather. From sunny summer days to chilly early-morning outings, our selection will have it all!
We Are Fishing Experts
Our Fishing Experts will share your passion for the water and will be trained in the latest gear and techniques. Whether you're looking for local fishing tips, the best tackle for muskie, walleye, or bass, or advice on electronics, they'll help ensure every trip is successful.