What to Expect from Wauwatosa SCHEELS
Your Shopping Destination
Expert Guidance
Wauwatosa SCHEELS is more than a sporting goods store—it’s a destination built around passion and expertise. Our team of Experts receives hands-on training and real-world experience to help you find the right gear for your lifestyle. Whether you’re shopping for hockey, running, fishing, or everyday outdoor adventures, our team is here to guide you every step of the way.
Premium Brands & Selection
From the lake to the rink and everywhere in between, Wauwatosa SCHEELS will feature a wide selection of premium gear and apparel for every sport and season. Shop trusted brands across hunting, fishing, fitness, fashion, and fan gear so you can find everything you need for your next Wisconsin adventure.
More Than a Store Experience
Wauwatosa SCHEELS is designed to be a family destination, not just a place to shop. Guests can enjoy interactive experiences, unique attractions, and fun for all ages!
The SCHEELS Experience
In-Store Experts
75+ Specialty Shops
Community Involvement
Attractions
Career Opportunities
SHOP YOUR FAVORITES NOW
While Wauwatosa SCHEELS is getting ready to open, start browsing our brands and product selection today.