What to Expect from Wauwatosa SCHEELS
Wauwatosa SCHEELS will be the third Wisconsin location, and we know many people are wondering, "What makes SCHEELS so special?" SCHEELS is more than just a sporting goods store—we're a destination for premium gear, top brands, and unmatched customer service. We're passionate about supporting our local communities and creating experiences that go far beyond traditional shopping. We're so excited to join the Wauwatosa community!
Premium Brands & Wide Selection
Whether you're gearing up for hockey season, heading up North for a weekend at the lake, or cheering on the local teams, Wauwatosa SCHEELS will have the gear and apparel to match your lifestyle. You’ll be able to shop trusted brands no matter the passion—from hunting and fishing to fitness, fashion, and fan gear—so you can find everything you need for your next Wisconsin adventure.
SCHEELS Experts
Our team of Experts goes through extensive hands-on training at SCHEELS University to gain product knowledge and real-world experience. Whether you're tuning up your skates, finding the perfect pair of running shoes, or upgrading your fishing setup, our Experts will be here to help you make the right choice for your needs.
Community Involvement
At SCHEELS, we believe in giving back to the communities we serve. That's why we're committed to making a difference in the Wauwatosa area—supporting local youth sports and partnering with nonprofits to provide outdoor education opportunities. Our team is dedicated to creating a positive impact in the community.
Store Experiences
More than just a place to shop, Wauwatosa SCHEELS will offer fun, family-friendly experiences. With interactive sports simulators, an aquarium, our iconic Ferris wheel, and even a candy shop, there really is something for everyone to enjoy on every visit!