WAUWATOSA SCHEELS
OPENING Spring 2027
YOUR Wauwatosa SCHEELS
We can’t wait to be part of the Wauwatosa community! Learn more about why Wauwatosa SCHEELS is more than just a sporting goods store.
Store experiences
Do What You Love & You'll Never Work A Day In Your Life.
At SCHEELS, we’re passionate about connecting people with what they love. Applications are currently closed—please check back soon for future opportunities to join our team.
Store Info
In 2027, SCHEELS will open its third Wisconsin location in Wauwatosa. At over 210,000 square feet, Wauwatosa SCHEELS will be a one-of-a-kind retail destination in the Milwaukee area, featuring specialty shops and attractions for the entire family. Wauwatosa SCHEELS is more than just a store—it's an experience. Guests can enjoy a 65-foot Ferris wheel, a 16,000-gallon saltwater aquarium, and Ginna's Café, serving gourmet soups, sandwiches, and more, making every visit memorable.
Whether you're into fishing, hiking, hockey, or hunting, we know how important quality gear is. Wauwatosa SCHEELS will feature over 75 specialty shops staffed with trained Experts ready to guide you to the top brands like Nike, On, Garmin, and more—plus exclusive SCHEELS Outfitters gear you won't find anywhere else.
We also offer a variety of services to keep your equipment performing season after season, including golf club fittings, bike repairs and tune-ups, archery setup and maintenance, and more.
As an employee-owned company, Wauwatosa SCHEELS is committed to strengthening the community. Through volunteering, hosting in-store events, and partnering with local organizations, we will proudly give back to Wauwatosa and the surrounding area.
Join us on opening day and experience premium shopping, family-friendly attractions, and Expert service that sets SCHEELS apart.