Your Cart is Empty
Have an account? Sign in to see your cart.Sign In
4710 Golf Road
Eau Claire , WI 54701-8926
Eau Claire SCHEELS first opened its doors in 1995 in the Oakwood Mall. In 2000, they expanded to 80,000 square feet to offer a retail shopping experience that showcases the region's largest selection of sports, sportswear, and footwear under one roof.
Unlike a typical sporting goods store or department store, the expanded Eau Claire SCHEELS is a collection of women's, men's, youth, specialty, and sport and game shops. Brand-name concept shops by Nike, adidas, Patagonia, and The North Face will keep you active in any season. Each shop is staffed with experts who are focused on their passions.
Special attractions include a "try before you buy" archery range where our expert bow technicians will show you the latest in bow hunting technology, a beautiful Fudge and Coffee Shop which serves 24 flavors of fresh homemade fudge and Starbucks® coffee.
The SCHEELS in Eau Claire features boutiques ranging from technical running gear and the latest fashion sportswear to spectacular hunting and fishing shops. The athletic shoe, hiking boot, and casual footwear selection is the largest in the region, with everything for toddlers to serious climbers, and selections ranging from beach sandals to fashion boots for women. Outdoor enthusiasts will experience world-class shops including golf, bike, ski, paddle, and sport and game shops. The gun and hunting shops have the largest retail selection of guns in the region, ranging from everyday shooters to collectible guns.
High school, college and professional sports fans - this is a one-stop shop for all the necessary attire and accessories to showcase your team pride! Eau Claire SCHEELS houses a huge team shop, which is larger than some stand-alone stores, and features logo apparel for the Packers, Brewers, University of Wisconsin and much more.
Several shops feature Scheels Outfitters products. Since its conception in 1902, Scheels Outfitters, a premium brand of SCHEELS, has outfitted the outdoors enthusiast with everything from camping equipment to hunting clothing. Designed for field experts, by Scheels Experts, Scheels Outfitters is a premium brand that is exclusive to SCHEELS.
SCHEELS is an employee-owned company and provides the best training in retail for its career associates. Our people make us special and SCHEELS associates are among the highest paid in retail, with outstanding benefits. SCHEELS also gives back to the local communities, donating more than 10% of its profits to local charities and local non-profit organizations.
SCHEELS is a 27-store operation with stores in 12 states including North Dakota, Illinois, Iowa, Minnesota, South Dakota, Montana, Wisconsin, Nebraska, Nevada, Kansas, Colorado and Utah. The store that opened in 2008 in the Reno/Sparks, Nevada market is the Worlds Largest All Sports Store. In 1902, Frederick A. Scheel founded SCHEELS as a general merchandise and hardware store in Sabin, Minnesota. Today, Steve D. Scheel, the great-grandson of SCHEELS' founder, is the company's Chairman of the Board, and great-great-grandson Steve M. Scheel is CEO. Bill Nelson serves as President and oversees SCHEELS daily operations of more than 6,000 associates.
Coffee and Fudge Shop
College and Pro Licensed Apparel
Authorized Minn Kota Service Provider